You Really Need To Get Your Schlitztogether


And the award for best illustration of ale with squirrels, accordions, and ascots goes to…

Schlitz! Y’all, this ad did its job. It actually makes me wants Schlitz, despite the fact that I would never order a 4.6% ABV beer because that’s just wasting my time. My mouth tells me to rebuke the “Schlitzness” but my eyes say “Carry on, my wayward daughter.”

Seriously, tell me, doesn’t this look like more fun than a barrel of monkeys?

13 thoughts on “You Really Need To Get Your Schlitztogether”

  1. Oh, you knew a Schlitz ad would draw me in, didn’t you? Where do I even begin? The Schlitz stories start with a description of the brew: “The drunkest you can get on $3 beer from Milwaukee.” Then the plays on the name. “Schlitz” just lends itself to those, doesn’t it? Yeah, no Schlitz. And the Schlitz jokes never stop but they all seem to be off-color.

    Off color Schlitz joke warning> Read no further. Kerbey, delete if offended.

    A man walks into a bar and asks for a beer, any kind except Schlitz. The bartender says, “What’s wrong with Schlitz, don’t you like it? The man says, “I hate that Schlitz”. Last night I drank a whole case of Schlitz and started … Bubbles is my dog.



      1. Well, last Thursday I had two new ales in a city about an hour south of here as we passed through. A bartender named Rufus gave me a Thirsty Goat while a terribly loud blues band played. On Saturday, it was pints of Shocktop with the husband at a pizza parlor, and yesterday it was a meh hefeweizen and a St Arnold Lawnmower which would have been better colder. But such are the natures of taps. So it’s been an oddly beerful week. God, I do love Coke, though.

        Liked by 2 people

  2. So much vintage advertising fails even if it doesn’t offend but I actually see the appeal of the product that this advert generates. It looks like such a happy, cheery scene. I am a chronic introvert so I would still avoid Schlitz for these reasons but, if one was socially inclined, I could see this scene inspiring some quaffing of Schlitz. What’s not to love about making merry with squirrels and men in lederhosen? I do love this mid-century style of art too.

    Liked by 1 person

  3. Great ads. However I just can’t place Schlitz and ascots together. But then I can’t imagine a man allowing a squirrel crawl around his head. Unless he was really Schlitzed.

    Liked by 1 person

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