You Really Need To Get Your Schlitztogether


And the award for best illustration of ale with squirrels, accordions, and ascots goes to…

Schlitz! Y’all, this ad did its job. It actually makes me wants Schlitz, despite the fact that I would never order a 4.6% ABV beer because that’s just wasting my time. My mouth tells me to rebuke the “Schlitzness” but my eyes say “Carry on, my wayward daughter.”

Seriously, tell me, doesn’t this look like more fun than a barrel of monkeys?



  1. Oh, you knew a Schlitz ad would draw me in, didn’t you? Where do I even begin? The Schlitz stories start with a description of the brew: “The drunkest you can get on $3 beer from Milwaukee.” Then the plays on the name. “Schlitz” just lends itself to those, doesn’t it? Yeah, no Schlitz. And the Schlitz jokes never stop but they all seem to be off-color.

    Off color Schlitz joke warning> Read no further. Kerbey, delete if offended.

    A man walks into a bar and asks for a beer, any kind except Schlitz. The bartender says, “What’s wrong with Schlitz, don’t you like it? The man says, “I hate that Schlitz”. Last night I drank a whole case of Schlitz and started … Bubbles is my dog.



  2. So much vintage advertising fails even if it doesn’t offend but I actually see the appeal of the product that this advert generates. It looks like such a happy, cheery scene. I am a chronic introvert so I would still avoid Schlitz for these reasons but, if one was socially inclined, I could see this scene inspiring some quaffing of Schlitz. What’s not to love about making merry with squirrels and men in lederhosen? I do love this mid-century style of art too.

    Liked by 1 person

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