Seventeen Encourages Good Ethics

My April 1947 Seventeen magazine includes some cute rhymes to help teens be better human beings. The threat of a $100.02 fine (or $1,212 today, adjusted for inflation) should prove effective. I’ve never paid a library fine, nor a Blockbuster fee, as I try to live my life by the rules. But I can’t imagine anyone accruing over a thousand dollars in library fees, no?

This next image warns against tardiness, a reprehensible character flaw.

I am reminded of the chorus to Genesis’ “Misunderstanding.”

There must be some misunderstanding
There must be some kind of mistake
I was waiting in the rain for hours
You were late

Lastly, we see a milkman at sunrise, stumbling upon a woman who has forgotten her key, but somehow managed to locate a fluffy pillow.

If this was geared toward 1940s teens, I’m not sure of the implications. Surely not the walk of shame. Couldn’t she simply have knocked on the door and had her parents open it? I don’t get it.

Nice Cans

It’s funny how ideology goes back and forth: margarine is better than butter, then butter is better than margarine. Egg yolks are good, then they’re bad. Beer is better in bottles, then cans, then back to bottles. But in June of 1938, the consensus was cans were cool. Cans, you see, did not expose beer to harmful light.

A Little Nab’ll Do Ya

1937 UT

Who’s the most interesting fellow here? The obvious one in dark frames, or the guy taking a pull of his cigarette? It’s quite the crowded counter. Tiny bottles of soda were available for rationing through an entire meal. Honestly, how we did we ever do that? You might also notice that what appears to be a box of Kleenex or napkins is actually a NAB, a square of salty or sugary carbs to compliment your beverage. Of course, NAB is short for Nabisco. And why not indulge? It’s a mere nickel, or as Gary Gulman calls them, “quarter impersonators.” Might I suggest not pairing Oreos with Coke? The sugar crash will be atrocious.

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Smooth Operator

This is quite the hairless couple, trim and athletic and healthy. I have never before witnessed such a sheen on a man’s oiled limbs; usually, they are too furry to reflect light. This delightful artwork reminds me both of Vargas pin-up girls, as well as actress Jean Harlow, who shared the platinum hair and pale skin (although rarely a smile). Swimsuits had made leaps and bounds by 1938, with vastly less fabric and stretchier than those of the generation before. Today’s styles hardly differ from these wisp-o-weight Jantzens so many moons ago.

Meal Options From 70 Years Ago

Well, 18 cents a serving is nothing to sneer at. I don’t know about you, but coming from the Lone Star State, I can appreciate the star in the pie crust, a nod to the “star” of the meal, which is Dinty Moore beef stew. Easy peasy!

If you need another side dish, why not green beans? The finest places served them, so you know they’re quality.


As in the above ad, animated characters are singing and dancing over the mere thought of dining. Who can blame them? Dad knows three chords, and kids know lima bean casserole hits the spot.

Let’s not forget a favorite of media, bandwagon. Everybody is doing it! 27 million people are eating soup. I hope you’re not in the minority here.

Next up, processed American cheese, the nastiest cheese that exists. Almost a non-cheese, if you will. But boy, does it melt.

This next one was a new one on me. I didn’t realize folks had peanut butter and jelly parties. This particular showcase is the “Ice Box Raider Special,” with a variety of flavors. I hope they had both smooth and chunky!


And finally, it’s time for a 1951 dessert. No soy milk, full of lactose goodness, and cherries that one associates with the father of our nation, George Washington (until he, too, is erased). Yum!

If ice cream isn’t your bag, you could go for the heavenly flavor of a devil’s food mix. Dorothy Duff liked it, and she’s probably related to Duff Goldman of “Ace of Cakes.” So it has to be good.

Well, there’s your mid-century wrap-up for today. I hope you’re salivating!

When Women Were 6’7″

LIFE 1/29/51

In general, most of us humans are 7.5 heads tall. These sanforized women, however, appear to have streeeeettttcccched to nearly nine heads. Must have been hard to find a frock to fit. But seriously, I do enjoy artistic license, and find the image interesting. 

 

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