Keeping up with new Hallmark movies is exhausting these days, whatwith new movies every Friday, Saturday, AND Sunday (which cuts into Bible Study), and sometimes new movies back to back at both 7pm and 9pm. We can’t keep up. But watching hundreds of Hallmark movies means we’ve seen dozens of gingerbread houses being constructed (mostly poorly) in family homes, B&B’s on the verge of bankruptcy, and town festivals. Sometimes simply building them brings two foes together.
But IRL, I’ve never made a gingerbread house. I’ve spent Christmas with different families in different cities, and I’ve never even SEEN a gingerbread house in a person’s home. Do people even eat them? Aren’t they messy? Do they wind up in the Glad bag on December 26th?
But today I saw Miller High Life’s take on the seasonal hobby, and I have to say I’m impressed. Who needs a house when you can have a dive bar?
It’s no joke, and it’s perfect for 2021. Despite all the fear and oppression of American liberty, some industries have banked record revenue, like Big Pharma, Domino’s, and beer. Pfizer reportedly nets $268 million PER DAY and counting, as long as more and more boosters are required. And they will be. Granted, beer hasn’t seen vax $$, but nothing makes folks want to drink more than living through the 2020s.
While many restaurants have folded during the pandemic, we’ve seen craft beer pubs pop up all over our city, and adjacent cities as well. The parking lots are always full, despite pint prices that were $4 last year, now doubled for ales like Electric Jellyfish. Beer is in, man, and it won’t quit. Sure, not Miller High Life. God in heaven, not that. But dive bars? You betcha.
And you just know that when that Gingerbread man enters, everybody knows his name. Who wouldn’t want to grab a pretzel cue stick and play some billiards under actual working lights? Maybe take a load off on some peppermint stools. The kit even offers syrup to drizzle on the floor.
To the marketing geniuses at Miller High Life, I raise a glass of cheap, bland domestic ale to you. Just this once. God bless us one and all.