Florida – I Don't Get It

When A Plate Of Ribs Was $1.35

Today we take a quick look at yearbook ads in the back of my 1955 University of Miami, Coral Gables, Florida yearbook. Yes, ads might seem banal, but I enjoy the localized details, like this dry cleaning ad.

The cartoons are simple but fun; you can even see cleanliness emanating off the fabric. I like the dime price, the cellophane, and the so very Florida salute to the explorer who led the first Spanish expedition to the state over 500 years ago, Ponce de Leon. In case you’re wondering, yes “peaceful protesters” did vandalize the Ponce de León statues in Miami. What else are you going to do when you’re on unemployment to kill time?

Next up is a BBQ menu with prices one can’t even begin to process.

Have you ever heard of “corn-on-cob”? I’ve only eaten corn on the cob, but I respect the brevity. To think that in one lifetime, a rib plate could go from $1.35 to now $19.00 under this administration is absurd. Why, two chicken plates back then would barely buy me an iced tea today. Another fun fact is the location on the Dixie Hi-Way, which of course, doesn’t exist. The Dixie Chicks had to become the Chicks, Lady Antebullum had to become Lady A, so the Dixie Hi-Way gave way to a series of roads with boring names.

With Florida only being a stone’s throw from the not yet communist-oppressed Cuba, how could they not peddle some cigars? And look! If you buy two instead of one, you save an entire penny! One red cent! Go on, get your college kids some smokes to burn off the steam from finals.

We wrap it up with an all-American product that may surely contribute to diabetes, but don’t it go down nice?

Ah, yes, the delicious and refreshing teeny weensy bottle of Coca-Cola. Imagine how much energy it could provide to the person who had to draw that ad, with all those little lines upon that hand. Plus, it’s fun to note the six digit phone number. Well, that’s all from Coral Gables, y’all. Go out and enjoy a $19 rib plate.

You Must Never Break The Chain

With so many men overseas during WWII, women filled the vacancies in a number of jobs, including painting power poles for Florida Power and Light. In Reminisce: Pictures from the Past, the husband of Virginia Kompe (right) explains how Virginia and her sister, Shirley, spent the winter of late ’44 into early ’45 “raising ladders and hoisting the housings for the bases of the poles. They also served as grunts for the linemen.”

Florida Tobacco Farm

Nope, this isn’t slavery. It’s 1910, nearly half a century after the end of the Civil War, smack dab in the middle of the Jim Crow era (laws enforcing racial segregation in the South between the end of Reconstruction in 1877 and the beginning of the civil rights movement in the 1950s). Though they aren’t physically segregated in this shot (one farmhand even holds the baby), the economic, educational, and emotional implications are there.

This portrait shows a Florida tobacco farmer with his farmhands. I’m not sure as to why most of the farmhands have their hands over their hearts, pledging allegiance style, but you can see that the whole family is included, from the son to the baby to the dog.

As you can see, tobacco farming doesn’t look too fun.

These children are topping (removing the budding part of the tobacco plant which will, if not removed, flower and produce seeds) and suckering (controlling sucker growth by removing the budding part of the tobacco plant which would otherwise flower and produce seeds) tobacco plants much further north in Buckland, Connecticut, about the same time as the earlier image was taken. Grueling indeed.