In 1932, Texaco introduced Fire Chief gasoline to the nation, a “super-octane” motor fuel touted, as you can see above, as “surpassing specifications” for emergency vehicles. Ed Wynn promoted it on his NBC radio program called the Texaco Fire Chief.
Ooh-la-la! Très exclusive. Only for the interesting people! Why, you’ll find novelists, actresses, professors, and big-game hunters on French Line! Only the best and brightest are allowed aboard, where they serve table wine complimentary. Much fancy! The servers even speak the English because that’s civilized.
One wonders how the French ever got pegged with a rep for snobbery.
Back in the summer of 1932, everyone who was anyone was planning to travel up to New England on account of the boss eclipse that would “never again” happen until the year 2000.
And my favorite part of the ad?
This. They live four years longer. Longer than whom? All the other states?
Well, some New England states still make the top 10 in terms of longevity, but the latest 2018 rankings show folks in Minnesota live the longest: 78.7 years old on average. Mississippi ranked 51st (the study includes Washington, D.C.), where it’s 71.8 years. For results on your state, click here.
In the meantime, if you live in Mississippi, make sure to watch these crucial factors: tobacco use, alcohol abuse, and bad diets. Or get yourself up to New England pronto!