1950s, Advertising, Art, Celebrities, Culture, Fun, History, Nostalgia, Style, Vintage

We Had It All (We Had It All)

1954

… just like Bogie and Bacall. ♪♫♫ While sparking up may have been a turn on for his much younger 4th wife, Bogey’s health would head south soon after this ad. Turns out smoking’s not good for your lungs. But they sure looked cool at the time.

Esophageal cancer was his diagnosis, which led to surgery, and included removal of his esophagus, two lymph nodes, and a rib. Ouch! Bogie wasted down down to 80 lbs and passed away in early ’57. Lauren Bacall smoked for decades and died just shy of 90. Life’s funny that way.

1950s, Advertising, Culture, Fun, Funny, History, Music, Nostalgia, Vintage

From Dad’s To Diamonds

While I have partaken of Dad’s root beer (“tastes like root beer should”), I confess I’ve never heard of any of the top recording stars listed above. A quick YouTube search didn’t ring any bells, but one piece of footage did prove amusing. Several months after this ad was printed in the summer of 1958, the Diamonds visited Dick Clark on the Saturday Night Beech-Nut Show to perform “Little Darlin’.” Evidently, they were kind of a big deal, as the clip has been viewed over nine million times. I think you will agree that they were quite the cut-ups.

https://www.youtube.com/watch?v=ysVLzXWnTzA&ab_channel=NRRArchives

The video that immediately follows shows them singing a more recent version of the song, proving that they only improved with age. What a fun find!

1940s, Advertising, Culture, Fun, History, Nostalgia, Travel, Vintage

But We Don’t Use Furlongs

In 16 seconds, a trotter can travel one furlong. That’s a sentence I bet you’ve never said. We can deduce that the one trotting, the horse, is the trotter. Back in 1949, when this ad debuted, most folks knew what a furlong was: 1/8 of a mile or 660 feet. That’s further than I have to walk to go to my neighborhood mailbox. The Kohl’s is a half a mile away, so it’s half of half of that. Now I can picture it. I bet I could trot it in a flat minute, but surely not 16 seconds. And that’s the value of language in advertising; making sure your readers are on board. Today, the only furlong referenced is Edward, the hot mess of an actor, bless his heart.

Bayer came out in the century before the one we were all born in, unless you’re wee and Generation Z. And it’s the gold standard for folks with any heart issues to take each morning; I myself took a yummy chewable low-dose one for two years before I could discontinue it. It’s time-tested and cardiologist-approved. If you don’t take it, you’ve got friends or family who do. And if by chance, they want to sprint a furlong, they won’t drop dead of cardiac arrest while doing it.

If you’re the kind of person who wants extra credit and likes to learn old measurements, I’ll toss this bonus pic in for you.

wikipedia

Feel free to incorporate it into this weekend’s conversation, perhaps talking about how one day you’d like to retire and live on an oxgang. Wouldn’t we all?

1930s, 1950s, Advertising, Art, Culture, History, Nature, Nostalgia, Pics, Travel, Vintage

More Than Nice

Last year, when travel was limited, I shared with my dear readers, in two separate posts, some lovely vintage postcards from the Côte d’Azur. Today, we add the third and final installment.

Francois DuJardin 1950

Picasso 1962
1950s, Advertising, Art, Culture, Food, Fun, Funny, History, Humor, Nostalgia, Vintage

When A Plate Of Ribs Was $1.35

Today we take a quick look at yearbook ads in the back of my 1955 University of Miami, Coral Gables, Florida yearbook. Yes, ads might seem banal, but I enjoy the localized details, like this dry cleaning ad.

The cartoons are simple but fun; you can even see cleanliness emanating off the fabric. I like the dime price, the cellophane, and the so very Florida salute to the explorer who led the first Spanish expedition to the state over 500 years ago, Ponce de Leon. In case you’re wondering, yes “peaceful protesters” did vandalize the Ponce de León statues in Miami. What else are you going to do when you’re on unemployment to kill time?

Next up is a BBQ menu with prices one can’t even begin to process.

Have you ever heard of “corn-on-cob”? I’ve only eaten corn on the cob, but I respect the brevity. To think that in one lifetime, a rib plate could go from $1.35 to now $19.00 under this administration is absurd. Why, two chicken plates back then would barely buy me an iced tea today. Another fun fact is the location on the Dixie Hi-Way, which of course, doesn’t exist. The Dixie Chicks had to become the Chicks, Lady Antebullum had to become Lady A, so the Dixie Hi-Way gave way to a series of roads with boring names.

With Florida only being a stone’s throw from the not yet communist-oppressed Cuba, how could they not peddle some cigars? And look! If you buy two instead of one, you save an entire penny! One red cent! Go on, get your college kids some smokes to burn off the steam from finals.

We wrap it up with an all-American product that may surely contribute to diabetes, but don’t it go down nice?

Ah, yes, the delicious and refreshing teeny weensy bottle of Coca-Cola. Imagine how much energy it could provide to the person who had to draw that ad, with all those little lines upon that hand. Plus, it’s fun to note the six digit phone number. Well, that’s all from Coral Gables, y’all. Go out and enjoy a $19 rib plate.

1950s, Advertising, Culture, Fun, History, Nostalgia, Vintage

But I Only Like Domesticated Cherries

Both of these ads are tucked inside my January 1951 LIFE. Both cough drops, both wild cherry, both manufactured by brothers. Which to choose?

The Smith Brothers were the first to produce cough drops in the US, initially sold from glass jars on countertops. However, to ensure that drug stores sold their quality product instead of fakes, they began to shove them in little boxes with the faces of the bearded brothers.

The Pine Brothers, by comparison, began selling their glycerine tablets out of a confectionary shop, not a drugstore. In these ads, Pine Brothers cost twice as much. Is it because glycerine doubles as a laxative or because they have PINE printed on them? The drops are still stamped PINE to this day, and softish as could be. Softish? Yes, as in stool softener.

Personally, I’ve never had either. We’ve always been Luden’s folks. What about you?

1950s, Advertising, Art, Culture, Fun, History, Nostalgia, Texas

Frosty, Man, Frosty

1958

Now in Detroit! I’m not sure why this ad was targeted specifically at Detroit, giving its citizens (comprised of avid surfers along the Detroit coastline) access to the friendly Pepper-Upper. “Frosty, man, frosty” seems consistent with the beatnik counterculture depicted in the Dobie Gillis show that would air the following year. But isn’t the temperature of the drink dependent on its storage, and not its ingredients? Couldn’t any drink be frosty, man?

Like a pineapple, which is neither pine nor apple, Dr Pepper is neither medicinal nor peppery. But that didn’t stop the jingle makers of the 1977 commercial from using the bandwagon formula of letting all of America know that he, she, and they are peppers, and you might ought to get in line and become a pepper yourself. My friends and I loved to sing along with David Naughton when he appeared on our little black and white screens, donning a vest, and cavorting about. Oh, to be peppers!

Having lived in Texas my entire life, where DP was omnipresent, it was always an option. Many of us have visited the Dr Pepper Museum, as well as the Dublin Dr Pepper Bottling Company. We know it was created by a pharmacist in Waco 100 years before we started drinking soda, and we knew the period after Dr was dropped in 1950.

However, it could never top Coke in my opinion, so I opted out of consuming it thrice daily during times of low blood sugar (10, 2, and 4). In fact, I’ve never even ordered one at a restaurant. Perhaps it’s a guy thing. My husband adores it. Oft times, I’ve ordered Coke in a restaurant, and been challenged with “Is Pepsi okay?” which it never is, so I settle for iced tea. But no server ever asks, “Is Mr. Pibb okay?” Never. DP is always available, and unlike a box of chocolates, you always know what you’re gonna get.

giphy.com
Advertising, Art, Culture, Food, Fun, Funny, Humor, Photography, Pics

Miller High Life Scores A Win

Keeping up with new Hallmark movies is exhausting these days, whatwith new movies every Friday, Saturday, AND Sunday (which cuts into Bible Study), and sometimes new movies back to back at both 7pm and 9pm. We can’t keep up. But watching hundreds of Hallmark movies means we’ve seen dozens of gingerbread houses being constructed (mostly poorly) in family homes, B&B’s on the verge of bankruptcy, and town festivals. Sometimes simply building them brings two foes together.

But IRL, I’ve never made a gingerbread house. I’ve spent Christmas with different families in different cities, and I’ve never even SEEN a gingerbread house in a person’s home. Do people even eat them? Aren’t they messy? Do they wind up in the Glad bag on December 26th?

But today I saw Miller High Life’s take on the seasonal hobby, and I have to say I’m impressed. Who needs a house when you can have a dive bar?

It’s no joke, and it’s perfect for 2021. Despite all the fear and oppression of American liberty, some industries have banked record revenue, like Big Pharma, Domino’s, and beer. Pfizer reportedly nets $268 million PER DAY and counting, as long as more and more boosters are required. And they will be. Granted, beer hasn’t seen vax $$, but nothing makes folks want to drink more than living through the 2020s.

While many restaurants have folded during the pandemic, we’ve seen craft beer pubs pop up all over our city, and adjacent cities as well. The parking lots are always full, despite pint prices that were $4 last year, now doubled for ales like Electric Jellyfish. Beer is in, man, and it won’t quit. Sure, not Miller High Life. God in heaven, not that. But dive bars? You betcha.

And you just know that when that Gingerbread man enters, everybody knows his name. Who wouldn’t want to grab a pretzel cue stick and play some billiards under actual working lights? Maybe take a load off on some peppermint stools. The kit even offers syrup to drizzle on the floor.

To the marketing geniuses at Miller High Life, I raise a glass of cheap, bland domestic ale to you. Just this once. God bless us one and all.

1960s, Advertising, Culture, Fun, Funny, History, Humor, Nostalgia, Photography, Pics, Vintage

When CVS Has Mom’s Bipolar Meds On Back Order

etsy, 1960

Poor Dad. When Mom’s off her mental meds, he’s on the receiving end of her crazy. Sometimes it’s diluted Coke or the cold poke of an unwarranted hose spray. Either way, Mom’s a handful with a devilish grin. Shouldn’t she be grateful Dad’s kept so fit, in spite of sipping soda? He’s still got a great head of hair, a healthy tan, and can rock lemon yellow shorts like nobody’s business. Perhaps it’s not her meds at all. Maybe she’s just going through the change. In that case, she needs the pause that refreshes for the menopause that depletes. Hand Mom a Coke and a smile today!