It’s funny how ideology goes back and forth: margarine is better than butter, then butter is better than margarine. Egg yolks are good, then they’re bad. Beer is better in bottles, then cans, then back to bottles. But in June of 1938, the consensus was cans were cool. Cans, you see, did not expose beer to harmful light.
Seems a bit steep for a cagwang (flying lemur), but let’s recognize that these prices are in Filipino money. A four foot sawa (python) could run you $1.50 in US money, up to $37.50 for a 28 foot specimen. Here we see two Filipino men holding a reticulated python and a crested serpent eagle.
Who’s the most interesting fellow here? The obvious one in dark frames, or the guy taking a pull of his cigarette? It’s quite the crowded counter. Tiny bottles of soda were available for rationing through an entire meal. Honestly, how we did we ever do that? You might also notice that what appears to be a box of Kleenex or napkins is actually a NAB, a square of salty or sugary carbs to compliment your beverage. Of course, NAB is short for Nabisco. And why not indulge? It’s a mere nickel, or as Gary Gulman calls them, “quarter impersonators.” Might I suggest not pairing Oreos with Coke? The sugar crash will be atrocious.
This is quite the hairless couple, trim and athletic and healthy. I have never before witnessed such a sheen on a man’s oiled limbs; usually, they are too furry to reflect light. This delightful artwork reminds me both of Vargas pin-up girls, as well as actress Jean Harlow, who shared the platinum hair and pale skin (although rarely a smile). Swimsuits had made leaps and bounds by 1938, with vastly less fabric and stretchier than those of the generation before. Today’s styles hardly differ from these wisp-o-weight Jantzens so many moons ago.
“No monkeying with this price?” Watch out there, Peggy Paige! While you were busy making clothing for folks who were still dealing with the fallout of WWII, using your taxes to support countries ravaged by war and fascism, trying to bring a bit of merriment to the widows and families of the millions of dead military heroes with a colorful printed frock, you forgot to prioritize the most important thing: never ever use a animal-related verb because it makes PETA petulant. Oh, is THAT where they got their name from? I won’t share the list that PETA posted this week, as it’s too ridonkulous to perpetuate. Suffice to say that if you ever told anyone they were hogging the mashed potatoes, you unjustly used an offensive slur, and there’s a good chance you’re a white supremacist. PETA thinks animals have been secretly becoming fluent in human language, solely to learn to interpret metaphors as hate speech and consequently be offended. Sorry, animals don’t have time for that, especially fat, lazy pigs. Yeah, I said it. I’d call PETA batship crazy but that might force them into the fetal position. Guess I’ll just say they’re full of guano.
And for anyone who’d like to hear a more nuanced perspective, feel free to check out JP.
Well, 18 cents a serving is nothing to sneer at. I don’t know about you, but coming from the Lone Star State, I can appreciate the star in the pie crust, a nod to the “star” of the meal, which is Dinty Moore beef stew. Easy peasy!
If you need another side dish, why not green beans? The finest places served them, so you know they’re quality.
As in the above ad, animated characters are singing and dancing over the mere thought of dining. Who can blame them? Dad knows three chords, and kids know lima bean casserole hits the spot.
Let’s not forget a favorite of media, bandwagon. Everybody is doing it! 27 million people are eating soup. I hope you’re not in the minority here.
Next up, processed American cheese, the nastiest cheese that exists. Almost a non-cheese, if you will. But boy, does it melt.
This next one was a new one on me. I didn’t realize folks had peanut butter and jelly parties. This particular showcase is the “Ice Box Raider Special,” with a variety of flavors. I hope they had both smooth and chunky!
And finally, it’s time for a 1951 dessert. No soy milk, full of lactose goodness, and cherries that one associates with the father of our nation, George Washington (until he, too, is erased). Yum!
If ice cream isn’t your bag, you could go for the heavenly flavor of a devil’s food mix. Dorothy Duff liked it, and she’s probably related to Duff Goldman of “Ace of Cakes.” So it has to be good.
Well, there’s your mid-century wrap-up for today. I hope you’re salivating!
In general, most of us humans are 7.5 heads tall. These sanforized women, however, appear to have streeeeettttcccched to nearly nine heads. Must have been hard to find a frock to fit. But seriously, I do enjoy artistic license, and find the image interesting.
If you think the world hasn’t made great strides in being “woke” in the 83 years since this ad was printed in LIFE, you’re wrong. Instead of erasing the past, let’s shine a light on it, so that we know how far we’ve come, and continue to go. Let’s also remember to keep everything in context of its era and keep in mind that not everything that offends people was intended to belittle. As a Hispanic woman who has spent her life in Texas, I can tell you that many people DO speak with poor conjugation in broken sentences, as is par for the course when you are mastering a second language. I have heard sentences very similar to these. Before one jumps to outrage, one should try to see the big picture. Obviously, this wouldn’t fly in today’s advertising. And while I choose to grind my own beans each morning and consequently have never had Sanka, I sadly am forced to drink decaf as well. “I have sleep like the log” after evening coffee, too.