Back in 1964, nobody cared what Mrs. Robert F. Young’s first name was. Ladies essentially lost both their first and last names and simply became Mrs. Spouse’s Name. That would suit me just fine, as my husband’s name is easy to say. Perhaps y’all should start calling me “Mrs. Jimmy” from now on. In any event, these were still the days when readers had loooong attention spans and were willing to spend not only an hour on a magazine article, but several minutes on an ad.
Over 100 years ago, when this image was taken in California, the absence of windshields demanded that the driver (right-sided in this case) wore a duster and goggles as he wound his way through grounds without paved streets. Ladies often wore something similar to this.
That’s quite a bit of work required before jumping in and cranking the engine. This pint-sized pooch seems to think it’s worth it.
The beach at Nantasket, Massachusetts was brimming with Ford motorcars on The 4th of July 1925. After a dip in the ocean, how would you find your way back to your car? With such lack of variety in models, how would a 50-year-old man buy a “crisis car”? Could you steal another’s spare tire and afix it to your own vehicle? When did they start marking parking spaces with white paint? Didn’t the black absorb the summer sun?
Fifteen more years would pass before the 1940 Packard offered factory-installed air-conditioning. But even by 1969, only half of all new cars had it. We never had it in our cars in the ’70s. That metal lapbelt clasp would scald the bejeesus out of my skin. Remember how it felt when the vinyl seat ripped the top layer of your thigh skin off?
P.S., where can I get a brassiere like this? This defies gravity.
Today we study another page of our favorite condescending Parisian magazine, Réalités. Just saying it makes me feel pretentious. Réalités. Zee reality of ziss Frenchman sans shirt makes me gag. But nice Studebaker!
I like how they advertise that the Dyna Panhard (incidentally, the name of an exotic dancer at Austin’s Yellow Rose, a strip club which serves free steak/shrimp buffet on Fridays–that’s today!) will drive 80 mph and then show an image of it in a park. Do Parisians drive cars on sidewalks promenades? I am not familiar with these customs. That’s even more arrogant than American cyclists riding 25 mph in lanes made for cars driving 65 mph.
And how would you fit six passengers in that? Is it Sunday morning coming down for Simone? Is she lost, doing the drive of shame back to her appartement? Even in a car the size of a Ford Festiva, driving off-road with children and prams nearby seems unsafe. She could go barreling out of control and hurtle toward the pond. Girl, please! Oh, look–that’s what her license plate says. 1954, please!
This 1919 Motor Age magazine is chock full of great images, so make sure you checked out Part I.Perfection Asbestos. Isn’t that redundant? But it’s not just ads; Detroit was concerned with safety. And they had plans for the car of the future. One article discussed autogenous welding in automotive repairs. And of course, there are the cars themselves, including this bullet-shaped Fiat.
Thanks for spending some time in the past, in a time before all of us were born.
I spent last night, flipping through a 1919 Motor Age, browning and brittling as it nears the century mark. I wish I could post all 150 pages, as interesting as they are, but of course, you would fall asleep by page 20. As I am no Kerbey the Riveter, I know nothing about machines or cars in general, so most of these words my mouth had never spoken. Vulcanizers, carborundum valves, aloxite wheels?
I don’t know what a “jobber” is, but the magazine is filled with the term. And who’s this Dutch girl?
Between the Velie Six and the Cleveland Six, I hadn’t heard of half the automobile manufacturers. See how many of these you recognize.
Here’s the Cleveland Six. Ain’t she a beaut?
Check out this handy luggage carrier. So convenient!
With “The War” having ended only the year prior, life was getting better and better.
Stay tuned for Part II, as we discover more of the 95-yr-old Motor Age.