This Monarch ad reads like Alice in Wonderland meets The Wizard of Oz, in a colorful illustration fit for a children’s book. Who is the target demographic here? Elementary schoolers with a java fix? The ad also references Luke and Lucy, used repeatedly in post-war ads. Luke the Lion was the mascot, offering abundance to a hungry country. In some cases, he was even a magician!
With his gold crown, tame demeanor and lustrous mane, he quickly became Mom’s favorite dinner guest. Who cares if he’s not the most masculine of cats when his basket is always full of sweet peas and grapefruit juice?
Face still covered in soot from laboring in a South Wales coalmine, Richard Farr listens to the world title fight between Joe Louis and Tommy Farr, Richard’s brother, hoping for a family win. By 1937, Louis had beaten 24 opponents in 12 years. Tommy was his 25th. (Portrait of an Era)
While one student pours cola down his gullet, one pours soap powder into a machine at Northwestern University in 1957. No doubt those argyle socks will be at the bottom of next week’s hamper. Have you ever used powdered soap?
The ladies below operate a more outdated model of washer, back in 1947. However, the flat lid seems helpful in removing items. One dame appears to be posting rules, although it seems difficult to lean all the way over the washer just to read them. A boy and a pram stand at the outer edge of the shot.
Once laundry is done drying, it must be folded and put away.
No, you mustn’t leave it in there to cool.
No, you mustn’t drape it over a chair in procrastination.
Just dump it on the couch and fold it as you watch TV. Then put it away in drawers, as these Texas ladies did in 1948.
Blindfolded college student Pat Mann bravely jumps from a floor plank to a pan of ice water during a tropical party. Her lei is made of carnations, while the skirt is not grass, but rather nylon and “shrouds of parachute.” Have you any parachute shroud clothing in your closet?