For Percolator Or Coffee Pot

This Monarch ad reads like Alice in Wonderland meets The Wizard of Oz, in a colorful illustration fit for a children’s book. Who is the target demographic here? Elementary schoolers with a java fix? The ad also references Luke and Lucy, used repeatedly in post-war ads. Luke the Lion was the mascot, offering abundance to a hungry country. In some cases, he was even a magician!

etsy

With his gold crown, tame demeanor and lustrous mane, he quickly became Mom’s favorite dinner guest. Who cares if he’s not the most masculine of cats when his basket is always full of sweet peas and grapefruit juice?

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When There’s No Time To Bathe Because Your Show Is On

Face still covered in soot from laboring in a South Wales coalmine, Richard Farr listens to the world title fight between Joe Louis and Tommy Farr, Richard’s brother, hoping for a family win. By 1937, Louis had beaten 24 opponents in 12 years. Tommy was his 25th. (Portrait of an Era)

Postcards From The Edge

Today we start a series of posters from the Cote d’Azure. Many of us haven’t traveled since the 20-teens, so I hope these serve to inspire you with sunny beaches and lush coastline.

L Bonomici 1920
Roger Broders 1931
Victor Raymon 1935 and Robert Falcucci 1937
Hugo D’Alesi 1895
E Maurus, 1935
Jean Luchesi 1948

Laundry Day

While one student pours cola down his gullet, one pours soap powder into a machine at Northwestern University in 1957. No doubt those argyle socks will be at the bottom of next week’s hamper. Have you ever used powdered soap?

The ladies below operate a more outdated model of washer, back in 1947. However, the flat lid seems helpful in removing items. One dame appears to be posting rules, although it seems difficult to lean all the way over the washer just to read them. A boy and a pram stand at the outer edge of the shot.

Once laundry is done drying, it must be folded and put away.

No, you mustn’t leave it in there to cool.

No, you mustn’t drape it over a chair in procrastination.

Just dump it on the couch and fold it as you watch TV. Then put it away in drawers, as these Texas ladies did in 1948.

And always watch your back.

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Try New Things, They Said

LIFE 12-10-51

Blindfolded college student Pat Mann bravely jumps from a floor plank to a pan of ice water during a tropical party. Her lei is made of carnations, while the skirt is not grass, but rather nylon and “shrouds of parachute.” Have you any parachute shroud clothing in your closet?

Decorating The Nativity

1963 Comet

Everyone knows the manger was lined with marigold silk. It’s just a matter of draping.

Shepherds watched their flocks by night, gripping staffs of Reynolds Wrap.

What do you suppose that fellow on the ladder is doing?