Frosty, Man, Frosty

1958

Now in Detroit! I’m not sure why this ad was targeted specifically at Detroit, giving its citizens (comprised of avid surfers along the Detroit coastline) access to the friendly Pepper-Upper. “Frosty, man, frosty” seems consistent with the beatnik counterculture depicted in the Dobie Gillis show that would air the following year. But isn’t the temperature of the drink dependent on its storage, and not its ingredients? Couldn’t any drink be frosty, man?

Like a pineapple, which is neither pine nor apple, Dr Pepper is neither medicinal nor peppery. But that didn’t stop the jingle makers of the 1977 commercial from using the bandwagon formula of letting all of America know that he, she, and they are peppers, and you might ought to get in line and become a pepper yourself. My friends and I loved to sing along with David Naughton when he appeared on our little black and white screens, donning a vest, and cavorting about. Oh, to be peppers!

Having lived in Texas my entire life, where DP was omnipresent, it was always an option. Many of us have visited the Dr Pepper Museum, as well as the Dublin Dr Pepper Bottling Company. We know it was created by a pharmacist in Waco 100 years before we started drinking soda, and we knew the period after Dr was dropped in 1950.

However, it could never top Coke in my opinion, so I opted out of consuming it thrice daily during times of low blood sugar (10, 2, and 4). In fact, I’ve never even ordered one at a restaurant. Perhaps it’s a guy thing. My husband adores it. Oft times, I’ve ordered Coke in a restaurant, and been challenged with “Is Pepsi okay?” which it never is, so I settle for iced tea. But no server ever asks, “Is Mr. Pibb okay?” Never. DP is always available, and unlike a box of chocolates, you always know what you’re gonna get.

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When CVS Has Mom’s Bipolar Meds On Back Order

etsy, 1960

Poor Dad. When Mom’s off her mental meds, he’s on the receiving end of her crazy. Sometimes it’s diluted Coke or the cold poke of an unwarranted hose spray. Either way, Mom’s a handful with a devilish grin. Shouldn’t she be grateful Dad’s kept so fit, in spite of sipping soda? He’s still got a great head of hair, a healthy tan, and can rock lemon yellow shorts like nobody’s business. Perhaps it’s not her meds at all. Maybe she’s just going through the change. In that case, she needs the pause that refreshes for the menopause that depletes. Hand Mom a Coke and a smile today!

Swiss Miss Chooses Coke

Ah, springtime in Switzerland! Love is in the air, on the cool of the crisp, pure breeze, the crusts are cut off our picnic sandwiches and a German Alpine hat-donning senior has just procured more bottles of Coke for us! How could life get better?

1958

Over 60 years have passed, and Coke is still going strong in Switzerland. Although the national Swiss drink is Rivella, which sounds like a lot like rubella (aka German measles), Coke is still number one. If you ain’t first, you’re last. Sorry, Rivella. I won’t even show you the ugly label of a Rivella bottle, which looks like a second grader won a label art contest, and the contents appear akin to diluted tea. Hard pass. Coke wins.

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Prince Ali, Fabulous He

LIFE, July 22, 1946

Okay, let’s unpack this post-war ad for White Rock. We’ve got a trio of businessmen in straw boater hats and a Middle Eastern prince whose head has turned toward the topless fairy/cocktail waitress. Remember, somebody had to pitch this idea to White Rock, and White Rock said, “Absolutely, it’s a go.”

Then somebody said, “Let’s use ‘by the beard of the prophet‘ because that’s what Muslims say.” And they did. And it’s wonderful. Here’s some context.

And doesn’t Psyche looks smug? She knows she’s all that and a bag of chips–and a barrel of oil. Plus, she has the courage to use terms like “bracing alkaline tang.” Yum! That’s how I like my water.

Though she may have been coy, suddenly she’s (how you say) riding high with Ali. The artwork makes you wonder if she’s wearing a sheer halter or going completely topless. All we know is no matter how many gang signs he flashes, she most certainly will not share his throne.

And stay on the label, she did. In fact, White Rock purchased the rights to a painting titled “Psyche at Nature’s Mirror” by Paul Thumann at the Chicago World’s Fair in 1893, and it’s now the longest running beverage logo. Cheers!

Pleased As Punch

1947 Cactus

It’s party time again, and the gang loves it when Alan’s punchmaster for the night. He might only be 20, but he knows where to score the Everclear and kick the night into high gear. Some have claimed that after two glasses, that wallpaper becomes 3D. They advise against a third.

Someone should have told Peggy.

Spur: What Dry Throats Need

https://garageartsigns.com/

I grew up in Texas, so the connotation of a “spur” is not with refreshment, but more as a means of jabbing a horse to incite him to go. That certainly wouldn’t feel good going down.

amazon.com

I might also think of the San Antonio Spurs.

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But certainly not a soda from the Canada Dry family. Sure, I’ve had plenty of tummy aches and plane rides that resulted in drinking Canada Dry, but I’ve never seen Spur cola. In fact, I’ve never seen Hi-spot either. Maybe these are only sold in places closer to Canada?

Dec 1949

In any event, they sure have cool memorabilia. Ever drunk a Spur, my friends?

amazon.com

Why You Should Get Your PhD In Beverage Studies

Natl Geo 9/64

You know those McCormick seasonings that you have stashed in your cupboard? The ones that probably should have been tossed and replaced five years ago? Easily half of our spices have the red, white, and blue McCormick label, and our funds help support the desperate research that Mr. William Hall is performing.

All day long, poor Mr. Hall must sit at his desk, teasipping and deciding which flavor, bouquet, and body combine for an ideal blend of tea. Once his palate is exhausted, he pauses to stare out his huge window that overlooks a busy Baltimore pier, where freighters unload cargo from exotic ports.

Nice work if you can get it.

But what, you ask, is even more curious than being a professional teasipper? How about the fact that there is in fact another William Hall currently running the Charleston Tea Plantation–and he is a third-generation tea taster.

If you are one of the many teetotalers among us, unable to visit the trendy wineries and breweries dotting the landscape, rest assured that you can visit the Charleston Tea Plantation instead. Get your sobering beverage fix on.

Per Charleston Living magazine,

 The Charleston Tea Plantation has become a tourist attraction, welcoming 75,000 visitors each year to see how tea plants grow and how the tea leaves are harvested and turned into a refreshing glass of iced tea or a warm comforting mug of hot tea.

“I wanted a place to educate people on tea,” Hall said.

Visitors can tour the factory, board a trolley to ride through the acres of historic tea plants and learn all about the rich history of tea in the Lowcountry.

Perhaps, like me, you’d prefer a brimming mug of coffee any morning over some watery hot tea, but the truth is that tea is the second most consumed beverage in the world after water. And Mr. Hall, who lives on the farm, is pretty happy about that.

Courtesy of Jane Knight/Charleston Tea Plantation

Me Neither, But It’s Actually A Thing In Baltimore

Natl Geo 9/64

I’ve never seen this pairing in real life, but evidently folks at the Flower Mart in Baltimore’s Mount Vernon Place fancied a peppermint inserted in a lemon as refreshment. I mean, I guess if they ran out of Coke, it makes sense.

lemon-sticks-a-flowermart
http://wnst.net/tag/under-armour-performance-center/

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