Frosty, Man, Frosty


Now in Detroit! I’m not sure why this ad was targeted specifically at Detroit, giving its citizens (comprised of avid surfers along the Detroit coastline) access to the friendly Pepper-Upper. “Frosty, man, frosty” seems consistent with the beatnik counterculture depicted in the Dobie Gillis show that would air the following year. But isn’t the temperature of the drink dependent on its storage, and not its ingredients? Couldn’t any drink be frosty, man?

Like a pineapple, which is neither pine nor apple, Dr Pepper is neither medicinal nor peppery. But that didn’t stop the jingle makers of the 1977 commercial from using the bandwagon formula of letting all of America know that he, she, and they are peppers, and you might ought to get in line and become a pepper yourself. My friends and I loved to sing along with David Naughton when he appeared on our little black and white screens, donning a vest, and cavorting about. Oh, to be peppers!

Having lived in Texas my entire life, where DP was omnipresent, it was always an option. Many of us have visited the Dr Pepper Museum, as well as the Dublin Dr Pepper Bottling Company. We know it was created by a pharmacist in Waco 100 years before we started drinking soda, and we knew the period after Dr was dropped in 1950.

However, it could never top Coke in my opinion, so I opted out of consuming it thrice daily during times of low blood sugar (10, 2, and 4). In fact, I’ve never even ordered one at a restaurant. Perhaps it’s a guy thing. My husband adores it. Oft times, I’ve ordered Coke in a restaurant, and been challenged with “Is Pepsi okay?” which it never is, so I settle for iced tea. But no server ever asks, “Is Mr. Pibb okay?” Never. DP is always available, and unlike a box of chocolates, you always know what you’re gonna get.

Make All Our Dreams Come True

Dublin Dr Pepper 057Several years ago, we visited the little town of Dublin, Texas, which housed a 122-year-old bottling company that produced Dr Pepper with cane sugar. Every visitor received a free sample bottle to taste.

Dublin Dr Pepper 052

Since then, the Dr Pepper Snapple Group acquired the rights to the Dublin Dr Pepper franchise and closed down shop. Now the renamed Dublin Bottle Works makes its own unique sodas, including sweet peach and rummy grapefruit. But the Dr Pepper has disappeared, along with all of the memorabilia. Little did we know, that frosty D.P. was the last we’d drink in little Dublin. Nothing stays the same.

Dublin Dr Pepper 056

And yes, it was like seeing the opening to Laverne & Shirley.

Passport To Refreshment


I’d be pretty miffed, too, if all I had to drink was 12 oz in a Coke bottle. What’s that–three sips? That’s like drinking one glass of wine, one Pringle, one chip with salsa. It’s just a tease. But no worries–as soon as school was out, the kids hit the corner drug store for (no, not anti-depressants) fellowship, gossip, and soda pop.


Toss ’em back, girls. Finals are tomorrow and you’ll have to pull an all-nighter. And I’m not sure NoDoz has been invented yet. But take heart; in just two score years, the soda will be flowing like the River Thames.

SEVEN OUNCES! AM I READING THAT CORRECTLY? THAT’S A SHOT GLASS. But mercy, did it triple, quadruple, and whatever words there are for getting six times bigger. But that ain’t nothin’. Sonic sells the Route 44. Don’t you want to take the Nestea plunge into this cherry limeade?


Come to think of it, where’s the Route 66? Would that fit in the cupholder? Maybe, but it would dilute by the time I got home. Ugh! First World Problems!

Now, honestly, do you think they were only drinking one soda per sitting back in the day? That’s not what the soda companies wanted. When research in the 1930s showed that people’s blood sugar went down at 10:30am, 2:30pm, and 4:30pm, Dr. Pepper was all over that with their new slogan. Those of you who are slaves to the man have real jobs recognize these three times. I bet you get your caffeine on at 10, 2 and 4.

Yeah, there’s no way they just drank one. Think about it. If you’re on a date with Johnny, it only takes about three minutes to get through an entire bottle. Then what do you drink?


What did they drink before free refills? Did they order water? Did they just sit and get dehydrated for the next hour? There is no way I could eat Mexican food with only 12 oz to wash it down, especially if I just swallowed a serrano pepper.

Maybe they only drank one soda so they could save room for this:

I know; Shorpy is awesome.
I know; Shorpy is awesome.

I meant the ice cream, not the soda jerk. Although he looks dapper in his starched whites. Can you begin to imagine what that would taste like? Ice cream from a cow that ate grass, that roamed around on a farm, not pumped full of growth hormones or antibiotics, before the estrogenization of dairy, before man boobs and low T. Sorry, I’m off on a tangent. Where were we again? Oh, yeah. Soda. Could it get any crazier?

It has.


So what’s the answer? Where do we go from here?

Oops. Nevermind. That’s actually a lighter.

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