In 1932, Texaco introduced Fire Chief gasoline to the nation, a “super-octane” motor fuel touted, as you can see above, as “surpassing specifications” for emergency vehicles. Ed Wynn promoted it on his NBC radio program called the Texaco Fire Chief.
Back in 1964, nobody cared what Mrs. Robert F. Young’s first name was. Ladies essentially lost both their first and last names and simply became Mrs. Spouse’s Name. That would suit me just fine, as my husband’s name is easy to say. Perhaps y’all should start calling me “Mrs. Jimmy” from now on. In any event, these were still the days when readers had loooong attention spans and were willing to spend not only an hour on a magazine article, but several minutes on an ad.