1960s, Advertising, Fun, History, Nostalgia, Pics, Vintage

Proper Way To Pump

October 1964

Back in 1964, nobody cared what Mrs. Robert F. Young’s first name was. Ladies essentially lost both their first and last names and simply became Mrs. Spouse’s Name. That would suit me just fine, as my husband’s name is easy to say. Perhaps y’all should start calling me “Mrs. Jimmy” from now on. In any event, these were still the days when readers had loooong attention spans and were willing to spend not only an hour on a magazine article, but several minutes on an ad.