… just like Bogie and Bacall. ♪♫♫ While sparking up may have been a turn on for his much younger 4th wife, Bogey’s health would head south soon after this ad. Turns out smoking’s not good for your lungs. But they sure looked cool at the time.
Esophageal cancer was his diagnosis, which led to surgery, and included removal of his esophagus, two lymph nodes, and a rib. Ouch! Bogie wasted down down to 80 lbs and passed away in early ’57. Lauren Bacall smoked for decades and died just shy of 90. Life’s funny that way.
You’ve probably never heard the name, Jerry Ambler. As you can see in this 1947 ad, he was a bronc-riding star, winning the North American Saddle Bronc title in 1941 and 1946. Born in Alberta, Canada, Ambler became the best of the best. The Canadian Pro Rodeo Hall of Fame Jerry’s asserts that his greatest achievement came in 1946 when he was declared the World’s Champion Saddle Bronc Rider. Though the ad seems to imply his experience with off brand smokes was during service in WWII, I find no record of military service, only rodeo competitions. Perhaps simply the rationing of cigarettes was enough to make him long for Camels.
As often happens with spokespersons in these post-war Camel ads, they pass from cancer. Ambler did not. A car accident took his life at the age of 47. Let’s hope that during those years, the Camels pleased his T-Zone and took the edge of a long day in the saddle. As the years pass by, fewer and fewer of us remember how important the T-Zone was back in the day.
Our collective perception of cigarettes has changed so much since this ad was published, when doctors both smoked and endorsed cigarettes.
Cigarette sales peaked in 1981, and have been falling ever since. In a world of manufactured viruses and death by Grand Canyon selfies, smoking remains the leading cause of preventable death, and these ads remain an interesting testimony of the world that was.
Three doctors–two young, one old–all engaged in a demo of “a new method of using penicillin” because learning never ends. And that class of ’06 meant 1906, of course.
And what we hadn’t learned by the fall of 1946 was that Camel’s catchy T-zone slogan was not exactly accurate. But even if we had known the dangers of tobacco, how successful would it have been to ask veterans fresh off WWII to quit their habit?
My whole life, cigarettes have been bad for you, and the T-Zone meant the zone of oily skin on your face, the one in the shape of a T.
A skincare T zone is really only a couple inches higher than Camel’s. And both of them are uppercase T’s. Otherwise, they would have looked more like the crucifix zone.
In 2019, we’re more concerned with different zones, like being friendzoned or saving the ozone layer. Where I live, the weatherman is always warning us of Ozone Action Days.
Those are the days we shouldn’t go outside for more than a few minutes, and not without a hat and long sleeves and SPF 100. And try to limit it to early morning! That’s why neighbors mow at 8am now. That’s why the neighborhood pools sit vacant every summer, and you never see kids playing outside at all. They’ll melt in seconds. In fact, summer is the worst time of year in Austin, and yet Californians move here daily. That’s why every highway is in a construction zone. That’s the T-zone for Texas, where all the pollutants and congestion sits. It never ends.
But the more, the merrier, right? With over 100 folks moving here a day, year after year, decade after decade, there are new people to meet and greet. Now all that’s left is to decide on a buffer zone.
Nope, this isn’t like Clinton denying that he ever inhaled. If you can believe it, these business execs were gathered at a meeting to encourage lighting up. It was 1963, the year before the surgeon general’s warning against smoking, and heck, even the president did it.
The cigar manufacturer, Stephano Brothers, taught lessons on how to enjoy a stogie without inhaling, a means of career advancement by sophisticated habit. Sounds like pretense.
Even Ronald Reagan knew the score.
Isn’t it odd how it refers to the “satisfying fragrance” of cigars? Pipe smoke, now that’s a horse of a different color. That smell makes me happy. Cigar smoke, not so much. However, these ladies didn’t seem to mind.
And what about these couples from a 1929 Camel ad? Don’t they look cozy and warm in the amber glow of a Prohibition-era eatery? If I couldn’t drink, I’d be smoking, too. Enjoy your finery and walking sticks while you got ’em, folks. Nine months ’til Black Tuesday…