Ample Ardor

I just purchased a 1943 Texas A&I College yearbook. Though the country was at war, the students still found time to make merry.

In fact, there seemed to be a smooching epidemic!

But as far as the FFA Barn Dance, I won’t even hazard a guess as to what was going on here.

DeSoto: Like The Spanish Explorer, It Just Keeps Conquistadoring

LIFE 08-15-49

In actuality, the DeSoto stopped conquistadoring in 1961, due in large part to the 1958 recession, from which sales failed to recover.┬áThat year, DeSoto sales were 60 percent lower than those of 1957. In addition, Ford introduced a new mid-price competitor with the Edsel, which seemed intimidating at the time–but we all know became a symbol for an utter commercial failure. But long live the memory of the DeSoto!