DeSoto: Like The Spanish Explorer, It Just Keeps Conquistadoring

LIFE 08-15-49

In actuality, the DeSoto stopped conquistadoring in 1961, due in large part to the 1958 recession, from which sales failed to recover. That year, DeSoto sales were 60 percent lower than those of 1957. In addition, Ford introduced a new mid-price competitor with the Edsel, which seemed intimidating at the time–but we all know became a symbol for an utter commercial failure. But long live the memory of the DeSoto!

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9 thoughts on “DeSoto: Like The Spanish Explorer, It Just Keeps Conquistadoring”

  1. Now that was a car. I sound like every old guy in the country. I do appreciate the sturdiness and simplicity of older cars. Now we have curvy rides of mostly plastic. They talk to you and will even drive themselves but good luck trying to fix one by your self. I think I would like something more in the middle.

    Liked by 1 person

      1. That is a good idea. I have lost most of my pics, over the years but I am pretty sure I have of of the “Big Bright Green Pleasure Machine.” That is what it was called in High School. Friends came up with that nickname. Not me.

        Liked by 1 person

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