Not The Marlboro Man I Remember

LIFE 10/28/57

Who’s THIS guy with the glasses, shelves of books, and a tat on his hand? That’s not The Marlboro Man. The Marlboro Man wears a cowboy hat and has a cigarette dangling out of his mouth. He’s wincing into the sun with crow’s feet and leathered skin but yet ruggedly handsome, despite the huge probability of melanoma. I’m going to have to take a pass on 1957 Marlboro Man.

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