1930s, Advertising, History, Nostalgia, Pics, Vintage

Breed Your Own Foghorn Leghorn


These are the last of the salvaged Progressive Farmer ads, and two of the only color ones in the otherwise dull beige magazine. It sure enough does catch the eye. The girl with the twinkle in her eye, the baby chicks, Mom’s head-to-toe modern ensemble–not worn by any farmer’s wife, I can assure you. Here’s the whole thing:


As I don’t often ever come across the word “leghorn” in my daily life, I was reminded of Foghorn Leghorn, the Warner Bros chicken from back in the day.


Also in the magazine, in the same brilliant color, was another ad for raising chicks, with a view of the “brooder room.”


At first I thought indignantly, “Well, it wasn’t cage-free 75 years ago either!” but then I realized you have to provide clean, dry, comfortable quarters for birds throughout the year and not let them roam about to be stolen by wily foxes.

So there you have it, folks: the last of the farming ads of 1939. And remember–chickens were waaaaaay smaller (and healthier) then. See for yourself.


30 thoughts on “Breed Your Own Foghorn Leghorn”

    1. No, it’s terrible on them and us. Agreed. We try to get our eggs from a friend who raises them, but more often it’s the store, and they’ve gotten so expensive lately due to that bird flu! They have definitely pushed it too far in the supersizing.

      Liked by 2 people

  1. Chicken has always been a big seller in restaurants. I think an oven roasted bird is one of the most sublimely delicious dishes around. Tender and moist with crisp skin. Yum. That being said I remember my Grandma wringing their necks for Sunday dinner. I also remember getting mugged by the Rooster when I strayed too close to his turf. You’re right about the woman. If she’s a Farmer’s wife she must moon light as a flapper.

    Liked by 1 person

    1. A flapper indeed! Oh, I wish I could eat chicken right now! We started a two day detox this morning and had a WRETCHED veggie shake. Just awful. I don’t think I’d ever had turnip in anything before. I like veggies, but not all blended with no seasoning. It’s like bitter gazpacho. I think I may just die before this is over.

      Liked by 1 person

      1. The massage therapist said I have to detox because of all the acidosis or something from stress in the muscles after years of chronic pain. It must be Marxist because it is definitely evil. Beef is what I want. Sans turnips. If I don’t feel detoxed in 36 hrs, I give up.

        Liked by 1 person

      2. I hate to be a buzz kill but have you seen an actual Dr. about this. Metabolic acidosis can be caused my a kidney disorder as well as diet. Respiratory acidosis is cause by the inability of the lungs to remove CO2. I ain’t no Dr but I have learned a bit about lung disease and if you aren’t hallucinating you might be dealing with the metabolic variety. Maybe a Dr. may be necessary. Nor trying to be a smart a** just don’t want anything bad to happen to our Kerby.


  2. I’m with Benson , I ‘m always a bit leery of cleanses and such. Some are dangerous and few actually do anything of any value. They strain your systems and can cause medical damage. I know many people who do them regularly, so you are not alone Kerbey. Check with your doctor on his/her opinion. Please don’t hurt yourself Kerbey – we would be very sad.

    Anyway -chickens – that size comparison is incredible Kerbey. I had no idea. Wow.

    Great post.


      1. Our gastro-intestinal tracts are so complex they can process most anything. That said, there are certain requirements to maximize absorption of Vitamins and nutrients – and one of those is the presence of a certain amount of roughage – physical solid material. It provides a matrix to which the chemicals necessary for digestion can attach and then work. A sort of catalyst field. A liquid diet produces considerably less nutrition per gram than a proper solid diet. Anyway, just my soap box Kerbey. 😀

        Liked by 1 person

      2. Well, it wasn’t liquid per se. I had to chew it and use a spoon. So plenty of roughage. By evening, we were losing our minds, so we grilled up two fish fillets w/ olive oil. Then fruit shake this morning. I don’t know how people just do water/lemon fasts. They are nutballs.

        Liked by 1 person

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