I can’t say as I’ve ever spent a beachside evening rallied ’round the campfire, but it sure looks swell. Good job, 7Up. But you’ve got stiff competition.
And while we’re on the water, check out this Shell Motor Oil ad. So serene.
If sticking close to land is more your game, enjoy some watermelon and iced tea with a smoke and some friends!
Whatever your vice, summer makes it nice!
In most cases, the lady donning a lavender turtleneck with a sunflower gold vest would clearly be the one who makes bad judgment calls. But in this case, it’s Blondie with the arched back. Or perhaps it’s not arched at all. Perhaps she is planking on another piece of cinder block, tightening those abs while she gazes into Kurt’s crow’s-feety eyes. What a colorful crew this is! 
All I know for sure is that the hamburger buns are well done. And that if you’re grilling up meat out on the lake, ain’t nobody got time for brushing after meals. P.S. Whatever happened to GL-70? And how cute is this box turtle? Talk about neck extension.
Once again, no decade looks more fun the 1950s. The way the middle gal set her hand upon her hip says it all. All-American teens going back to school in style. I can even overlook the ginormous genie/perfume bottles in the background.
another cool map find from the mid 1930s
Wearing mums to homecoming football games is huge tradition in Texas. Mums are expensive and heavy and attention-getting, and I recall hearing ones adorned with tiny metal footballs jangling on tassles as various nifty mum-recipients made their ways down the halls. Like these feathered-hair, Jean Nate-smelling girls in the mid 80s, brimming with prosperity and popularity.
And what if you didn’t have a mum to tote around from class to class ALL DAY LONG on that relentlessly endless Friday of the homecoming game? Well, look in the mirror. That absence of three feet of ribbon on your chest spells L-O-S-E-R. It’s how they separate the wheat from the chaff.
And don’t forget about the male accompaniment. This fellow is sporting the matching homecoming “garter,” just for boys. He’s pepper to her salt. Maybe that “M” is for mum?
And it’s still a big deal now, my friend, as you can see down below. What you CAN’T see is what they’re wearing underneath all that mumminess!
In the words of Men At Work, I’d have to say these silvery white mums are “overkill.” Ten dollars says they’ll have nacho cheese on them by the third quarter.
Despite the Rocky Horror Magenta lookalike, this wasn’t even Halloween; just another day in 1972.
I Don't Get It 