In actuality, the DeSoto stopped conquistadoring in 1961, due in large part to the 1958 recession, from which sales failed to recover. That year, DeSoto sales were 60 percent lower than those of 1957. In addition, Ford introduced a new mid-price competitor with the Edsel, which seemed intimidating at the time–but we all know became a symbol for an utter commercial failure. But long live the memory of the DeSoto!
This Oldsmobile isn’t a taxi, but it sho nuff is taxi cab yellow. Look how sleek! How rich people on horses wave to rich people in cars! How swag that dog is! No seatbelts!
Why, even simple Delores can operate heavy machinery because there’s no confusing clutch. All she has to do is simply coordinate her headband, jacket, and skirt, don some white gloves, curl her hair, and slip into the bench seat to drive to Vegas and bet on the ponies like the old man used to do. Gas it, Delores!
Introduced in the fall of 1963, the swanky Chevelle had a brief shining moment in the sun until its demise in 1977. From the death of JFK to the death of Elvis, this muscle car made a statement. Just look at that hood. You and four of your friends could stargaze on that width. Why, you could host a family picnic on it!
I think I prefer this earlier model. What do you think?
The beach at Nantasket, Massachusetts was brimming with Ford motorcars on The 4th of July 1925. After a dip in the ocean, how would you find your way back to your car? With such lack of variety in models, how would a 50-year-old man buy a “crisis car”? Could you steal another’s spare tire and afix it to your own vehicle? When did they start marking parking spaces with white paint? Didn’t the black absorb the summer sun?
Fifteen more years would pass before the 1940 Packard offered factory-installed air-conditioning. But even by 1969, only half of all new cars had it. We never had it in our cars in the ’70s. That metal lapbelt clasp would scald the bejeesus out of my skin. Remember how it felt when the vinyl seat ripped the top layer of your thigh skin off?
P.S., where can I get a brassiere like this? This defies gravity.
Such pretty blues. I really like the artwork on this one. I also enjoy how the ad boasts (with exclamation points) of its “perfect proportion,” “supple suspension,” and “swayless stability.” Somebody likes alliteration…
130 HP Club Sedan $2274, fender shields $18, white sidewalls $21
Why do you suppose they illustrated this sedan, driving through mud on a construction site? To imply they were “movin’ on up” to the post-war, affluent side? That people who buy new cars also buy new houses? All I know is I sure do like that kelly green.
I Don't Get It 