Category: Vintage

Dine & Drug

While it would seem curious now to make plans to meet up with friends at your local Walgreens or CVS, time was when drug stores had soda fountains and lunch counters.

These University of Texas students enjoyed coffee with friends, exchanging notes and cramming for tests, with a view of pills and potions behind the glass at Home Drug in 1948. Today, these brown bottles might prove too tempting for thieves, and certainly not appetizing for patrons in the booths. Did y’all ever drink a soda or take in a BLT at the local drugstore?

Clarice’s Tavern

Round Rock, Texas, early 70s

Seated at the glossy counter is owner Mrs. Clarice DeBack, surrounded by her wares, transistor radio, and packs of smokes, all beneath the Jax beer sign (the mellow brew). The tavern served bar-b-q, sausage, chili, and burgers. I imagine at one time, this tavern ranked among Oldenburg’s “great good places.”

Swope Is A Real Last Name

University of Kansas, 1941

Delta Sigma Theta was founded 99 years ago at Howard University. This chapter of ladies studied as Jayhawks in Kansas. While Greek life itself has never mattered to me, what does matter is pictures. And I love this one. Not just the dresses and the hair and the double strand of something too jagged to be pearls, but I love old people names. Oreta, Betty Lou, Ivor, Cozetta, and even Dymple. Look at them subbing in Y’s 80 years ago, like they do today. (Think Kyndyll instead of Kendall.) And of course, there’s Dorothy Swope. I bet she traded that surname for another in the next five years, but on this day, in that dress, she was a Swope.

Yearbooks offer windows of potential. Young people on the precipice of adulthood, away from home, focusing their career paths, making friends, falling in love. Who knows what these women accomplished, how many people today remember their names? Maybe one reached 100 and still exists. But now they’re on the internet, forever preserved in youth, smiling in a time before Pearl Harbor, not knowing what would come.

We Had It All (We Had It All)

1954

… just like Bogie and Bacall. ♪♫♫ While sparking up may have been a turn on for his much younger 4th wife, Bogey’s health would head south soon after this ad. Turns out smoking’s not good for your lungs. But they sure looked cool at the time.

Esophageal cancer was his diagnosis, which led to surgery, and included removal of his esophagus, two lymph nodes, and a rib. Ouch! Bogie wasted down down to 80 lbs and passed away in early ’57. Lauren Bacall smoked for decades and died just shy of 90. Life’s funny that way.

From Dad’s To Diamonds

While I have partaken of Dad’s root beer (“tastes like root beer should”), I confess I’ve never heard of any of the top recording stars listed above. A quick YouTube search didn’t ring any bells, but one piece of footage did prove amusing. Several months after this ad was printed in the summer of 1958, the Diamonds visited Dick Clark on the Saturday Night Beech-Nut Show to perform “Little Darlin’.” Evidently, they were kind of a big deal, as the clip has been viewed over nine million times. I think you will agree that they were quite the cut-ups.

https://www.youtube.com/watch?v=ysVLzXWnTzA&ab_channel=NRRArchives

The video that immediately follows shows them singing a more recent version of the song, proving that they only improved with age. What a fun find!

But We Don’t Use Furlongs

In 16 seconds, a trotter can travel one furlong. That’s a sentence I bet you’ve never said. We can deduce that the one trotting, the horse, is the trotter. Back in 1949, when this ad debuted, most folks knew what a furlong was: 1/8 of a mile or 660 feet. That’s further than I have to walk to go to my neighborhood mailbox. The Kohl’s is a half a mile away, so it’s half of half of that. Now I can picture it. I bet I could trot it in a flat minute, but surely not 16 seconds. And that’s the value of language in advertising; making sure your readers are on board. Today, the only furlong referenced is Edward, the hot mess of an actor, bless his heart.

Bayer came out in the century before the one we were all born in, unless you’re wee and Generation Z. And it’s the gold standard for folks with any heart issues to take each morning; I myself took a yummy chewable low-dose one for two years before I could discontinue it. It’s time-tested and cardiologist-approved. If you don’t take it, you’ve got friends or family who do. And if by chance, they want to sprint a furlong, they won’t drop dead of cardiac arrest while doing it.

If you’re the kind of person who wants extra credit and likes to learn old measurements, I’ll toss this bonus pic in for you.

wikipedia

Feel free to incorporate it into this weekend’s conversation, perhaps talking about how one day you’d like to retire and live on an oxgang. Wouldn’t we all?