A Little Nab’ll Do Ya

1937 UT

Who’s the most interesting fellow here? The obvious one in dark frames, or the guy taking a pull of his cigarette? It’s quite the crowded counter. Tiny bottles of soda were available for rationing through an entire meal. Honestly, how we did we ever do that? You might also notice that what appears to be a box of Kleenex or napkins is actually a NAB, a square of salty or sugary carbs to compliment your beverage. Of course, NAB is short for Nabisco. And why not indulge? It’s a mere nickel, or as Gary Gulman calls them, “quarter impersonators.” Might I suggest not pairing Oreos with Coke? The sugar crash will be atrocious.

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Meal Options From 70 Years Ago

Well, 18 cents a serving is nothing to sneer at. I don’t know about you, but coming from the Lone Star State, I can appreciate the star in the pie crust, a nod to the “star” of the meal, which is Dinty Moore beef stew. Easy peasy!

If you need another side dish, why not green beans? The finest places served them, so you know they’re quality.


As in the above ad, animated characters are singing and dancing over the mere thought of dining. Who can blame them? Dad knows three chords, and kids know lima bean casserole hits the spot.

Let’s not forget a favorite of media, bandwagon. Everybody is doing it! 27 million people are eating soup. I hope you’re not in the minority here.

Next up, processed American cheese, the nastiest cheese that exists. Almost a non-cheese, if you will. But boy, does it melt.

This next one was a new one on me. I didn’t realize folks had peanut butter and jelly parties. This particular showcase is the “Ice Box Raider Special,” with a variety of flavors. I hope they had both smooth and chunky!


And finally, it’s time for a 1951 dessert. No soy milk, full of lactose goodness, and cherries that one associates with the father of our nation, George Washington (until he, too, is erased). Yum!

If ice cream isn’t your bag, you could go for the heavenly flavor of a devil’s food mix. Dorothy Duff liked it, and she’s probably related to Duff Goldman of “Ace of Cakes.” So it has to be good.

Well, there’s your mid-century wrap-up for today. I hope you’re salivating!