Tide Pride Gives Neighbors Inferiority Complex

LifeApril51Tide-004

When it comes to housework, men often don’t pay attention to details. They’re busy dealing with man-sized problems at the office. That’s why they married you in the first place, to deal with domestic issues. But even Mr. Henderson can see that his wife’s laundering skills simply don’t measure up to Kay’s Tide-fresh linens. It’s as plain as the tie pin on his tie.

LifeApril51Tide-005

And if Kay has the cleanest wash, that can only mean that Mrs. Henderson does not. Why can’t she get it together? Doesn’t Mr. Henderson deserve a clean blue oxford shirt to wear to work? Is it too much to ask of his inept sad sack of a spouse?

Mrs. Henderson is flustered, losing her mind over the sight of Kay’s sexy and fresh negligee, blowing in the breeze. Why can’t she measure up? Uh-oh, better get Miltown.

Way to go, Kay; you’ve destroyed another marriage with your laundry hubris.

Say Geronimo

 

YMCA Camp, Davis, OK 1954
YMCA Camp, Davis, OK 1954

The pages of my many 1950s Life magazines are so brittle that they crumble into pieces as I gently turn them. In an effort to preserve their fun images for posterity, I offer you scenes from a mischievous boys’ camp from summer 1954.

Aug30-54LifeSummerCamp005

Those boys were scoundrels! What nowadays could be construed as grounds for a lawsuit was all in good fun. I’m sure glad I was never the victim of a watery dawn raid.

Aug30-54LifeSummerCampDavisOK

Because Everyone Uses Chopsticks In Bowling Alleys

July58BowlingDinner-005

I can attest that local bowling alleys around these here parts offer greasy enchiladas for those patrons with rumbly tummies, but never Asian fare. Certainly not tea pots of hot jasmine tea and family pu pu platters. Evidently it was imperative that all males wear jackets and ties to the bowling alley. And then the jackets came off once they hit the floor.

July58Bowling-005

This family could not be having more fun. The helicopter lady in the background could repurpose her ensemble for Saturday’s tennis match as well.

July58BowlingFamily-006Bowling centers provide “attractive nurseries for toddlers”? Have you ever witnessed this to be so? They must have put the kibosh on this well before I was born. And hey, have you ever seen the inner workings of the “almost-human machines”? Pretty keen.

July58BowlingMachine-006

So get out there and do some summer bowling before it’s too late!

July58Bowling-006

Ads Of Endless Summer

Aug30-54Life7Up002

I can’t say as I’ve ever spent a beachside evening rallied ’round the campfire, but it sure looks swell. Good job, 7Up. But you’ve got stiff competition.

July58Coke-001

And while we’re on the water, check out this Shell Motor Oil ad. So serene.
Shell-008

If sticking close to land is more your game, enjoy some watermelon and iced tea with a smoke and some friends!
Aug30-54LifePhilMorris003

Whatever your vice, summer makes it nice!

“Taste Its Extra-Brite Tang”

Life, Sep 12, 1955
Life, Sep 12, 1955

Once again, no decade looks more fun the 1950s. The way the middle gal set her hand upon her hip says it all. All-American teens going back to school in style. I can even overlook the ginormous genie/perfume bottles in the background.

CokeLifeSep55-005

So Much Out Of Focus

Myrtle Beach Day III 025

Let us remember today that the same scene can be seen different ways. One allows us to focus on the one issue with what we perceive to be clarity, ignoring all of the complicated background. The other way allows us to see everything that is going on behind that proud, colorful flower.

Myrtle Beach Day III 026