Oh, you guys, I just hate it when my old magazines get too brittle and crumbly to keep. Such is the case with my February 1939 The Progressive Farmer. So I post this ad from it before it hits the trashcan, and part of it will live forever.
Category: Advertising
Double Pork Me
Pretty Sure That’s The Skipper From “Gilligan’s Island”
No, of course it’s not. It’s just a nobody in a Kodak ad.
Interesting tidbit: The Skipper’s real character name was Jonas Grumby. I never heard his Little Buddy call him Jonas.
I understand, Skipper. Tiki can be frightening.
Summer Of ’49
Skelly Tagolene: Bad Stripper Name
I’ve never heard of Tagolene, much less Skelly Tagolene. That sounds like a crimp-haired, Newport-smoking, jean skirt-wearing trollop who works the graveyard shift at The Waffle House. Like Skanky Jolene’s younger sister: Skelly Tagolene.
Evidently, it’s not. Check out the art deco font on this map.
Kansas-Nebraska
Looking Fabulous At A Jobsite
Be Happy–Go Lucky
Tide Pride Gives Neighbors Inferiority Complex
When it comes to housework, men often don’t pay attention to details. They’re busy dealing with man-sized problems at the office. That’s why they married you in the first place, to deal with domestic issues. But even Mr. Henderson can see that his wife’s laundering skills simply don’t measure up to Kay’s Tide-fresh linens. It’s as plain as the tie pin on his tie.
And if Kay has the cleanest wash, that can only mean that Mrs. Henderson does not. Why can’t she get it together? Doesn’t Mr. Henderson deserve a clean blue oxford shirt to wear to work? Is it too much to ask of his inept sad sack of a spouse?
Mrs. Henderson is flustered, losing her mind over the sight of Kay’s sexy and fresh negligee, blowing in the breeze. Why can’t she measure up? Uh-oh, better get Miltown.
Way to go, Kay; you’ve destroyed another marriage with your laundry hubris.
You Bet I’ll Hang The Housework
You can bet Dad takes coffee breaks at his office job, so why not Mom? After all, nothing tastes or smells as good as coffee. Before happy hour, that is. And Mom works super hard.
“Such a mellow, bracing drink.” Yes, that’s exactly how I feel about it. Just like invigorating sea air.
You know, before there was texting or internet or TV after 10pm, America had a lot of time on its hands. Time to read 500-word ads on products they already used. And they appreciated informational tidbits that didn’t require an encyclopedia.
Yep, that’s exactly how happy blonde senoritas dressed as they picked coffee beans, in off-the-shoulder frocks and matching handkerchiefs. Apple-pickers set the precedent back in the 1940s. See for yourself how put-together this lady is. Why, even her roots look good!

I better start accessorizing when I go rip figs off our tree out back. I’ve really dropped the ball on that one.
Ads Of Endless Summer
I can’t say as I’ve ever spent a beachside evening rallied ’round the campfire, but it sure looks swell. Good job, 7Up. But you’ve got stiff competition.
And while we’re on the water, check out this Shell Motor Oil ad. So serene.

If sticking close to land is more your game, enjoy some watermelon and iced tea with a smoke and some friends!

Whatever your vice, summer makes it nice!





















