1949 Packard Eight

Life magazine
Life magazine

130 HP Club Sedan $2274, fender shields $18, white sidewalls $21

Why do you suppose they illustrated this sedan, driving through mud on a construction site? To imply they were “movin’ on up” to the post-war, affluent side? That people who buy new cars also buy new houses? All I know is I sure do like that kelly green.

That Looks Flimsy

American Home June 69
American Home June 69

AmerHome69001

Whoa. Hold up. What is this hideous atrocity of plastic, stuck beneath the wooden cabinets? It looks like they ripped the crisper drawers out of a dozen refrigerators and glued them shoulder-level (little people would hate these), just waiting for the day they would snap off, break, and slice into your wrist, making people think you were suicidal, when all you did was try to find a whisk.

Staying On Trend

Houston Chronicle 1955
Houston Chronicle 1955

If I had a household budget, I would totally hold it up in the air like that and really give my armpits a breather. It’s good for the deltoids, too. She is literally balancing the budget. How else would she maintain a 22″ waist?

Fine-Lookin’ Bus

Holiday magazine, Jan 49
Holiday magazine, Jan 49

Have you ever seen a finer looking bus than this? Look at this condiment-colored sexy beast, truckin’ along in majestic Heinz 57 and Grey Poupon paint job. Get down with your bad self, Trailways Bus!

ImageMakersBus017

ImageMakerTrailways

Creepy Forty-Something Gets Handsy With Grace Kelly

HolidayJan49012

Even the captain can sense it, although his smirk seems to endorse it, rather than condemn it. I doubt Captain Stubing would have approved.

The 1949 ad is for Lurline cruises, part of the Matson Lines. Nope, never heard of them. But isn’t the artwork lovely? Lurline sounds like the name of a girl in a gabardine dress, brewing sweet tea on a window sill, if you ask me. You can bet the narrow-waisted girl in the chartreuse dress here was not named Lurline. Lurlines do not go on cruises with older men. Or do they?

HolidayJan49013

This all sounds inviting: shuffleboard, dancing, listening to a radio because there were no televisions on board, having a gay evening under the Pacific moon. Maybe she does know what she’s doing after all.

Car-Baby Convertible

Holiday magazine, June 1952
Holiday magazine, June 1952

What could possibly go wrong in this topless trunk, balancing on the back seat?

HolidayJune52CarBaby003

This next one looks like little more than cardboard and a strap.

http://www.envoiturecarine.fr/
http://www.envoiturecarine.fr/

If baby just wants to chill, baby can recline with an extra pillow and a lap belt.

http://www.petrolicious.com/
http://www.petrolicious.com/

You’d think the idea of “just turn it around” would create all kinds of neck injuries upon impact. I’ve never seen a car like this, so I guess the idea never took off.

http://www.petrolicious.com/
http://www.petrolicious.com/

Nope. Here’s the headline from a July 2015 article: Volvo Takes Kids’ Safety To New Heights, Showcases Customised XC90 SUV Featuring Innovative Baby Seat.

http://en.yibada.com/
http://en.yibada.com (an awful site due to its onslaught of ads)

What do you think? Does this look safe for baby? What if Jumpsuit Barbie flings all 105 lbs of her waxed body into him at a hard stop? Would that be a good idea? And won’t Barbie be silently resenting her position, relegated to the back seat, second priority in Ken’s life? That’s got to mess with her psyche. I don’t see it happening, Volvo.

Topless Ladies With Dice On Their Heads

Sahara014

I came across this gaming guide from a relative’s 1954 visit to Vegas. It had everything one would expect of a Saharan theme. Arab sheikh? Check. Sand and camels? Check. Hedy Lamarr in transparent veils? Check. But then it gets weird. Topless men and women carrying dice, cards, and roulette wheels? Is that what people in the Sahara desert look like?

Nope. The Tuareg are the principal inhabitants of the Saharan interior of North Africa, a nomadic, pastoral, Muslim people. They don’t look like that rendering at all. Their hair is much more fantastic. 

http://www.dailymail.co.uk/
http://www.dailymail.co.uk/

Now are there women in Africa who go topless? Absolutely. Do they carry things on their heads? Sure. Do they have naked babies, carrying spears? Doubtful. I was reminded of the Louis CK SNL episode, wherein he discusses mild racism in his opening monologue. NBC has already shown it twice this year, which makes sense, as SNL evidently does five new shows per season and then shows reruns.

This Sahara ad, though, is more than mild. And redunkulous. I mean, how long can a woman hold a clock like that without her arms hurting? And that necklace would chafe.

Sahara012

And what about these fellows below, holding spears and shields? I just don’t see what this has to do with the Sahara. Veils I get. This I don’t. I imagine it’s offensive to many. But it also just looks odd.

Sahara015

Who knows? Maybe people of the Sahara would find our dancing girls’ outfits absurd. These gals were part of the “nocturnal diversion.”

Sahara016

That very Congo Room hosted entertainers for 59 years, until the Sahara closed in 2011. Big names like Mae West and Ray Bolger.

Sahara017

And if you were lucky enough to be in Vegas back in the day, you might have even caught a glimpse of this guy out front.

elvis

Breed Your Own Foghorn Leghorn

eggs

These are the last of the salvaged Progressive Farmer ads, and two of the only color ones in the otherwise dull beige magazine. It sure enough does catch the eye. The girl with the twinkle in her eye, the baby chicks, Mom’s head-to-toe modern ensemble–not worn by any farmer’s wife, I can assure you. Here’s the whole thing:

ProgressiveFarmerFeb39063

As I don’t often ever come across the word “leghorn” in my daily life, I was reminded of Foghorn Leghorn, the Warner Bros chicken from back in the day.

prissy

Also in the magazine, in the same brilliant color, was another ad for raising chicks, with a view of the “brooder room.”

ProgressiveFarmerFeb39064

At first I thought indignantly, “Well, it wasn’t cage-free 75 years ago either!” but then I realized you have to provide clean, dry, comfortable quarters for birds throughout the year and not let them roam about to be stolen by wily foxes.

So there you have it, folks: the last of the farming ads of 1939. And remember–chickens were waaaaaay smaller (and healthier) then. See for yourself.

http://www.mirror.co.uk/
http://www.mirror.co.uk/

More Ads From The Now Dead 1939 Progressive Farmer

I was able to salvage a few ads from The Progressive Farmer before I chunked it yesterday. These were too cute to pass up.
ProgressiveFarmerFeb39060

Those are some nice curves, if I do say so myself. I can almost hear her saying, “Toodles!”

And check out his curves as he arches into fresh running water.

ProgressiveFarmerFeb39062

It IS important to have plenty of water in your barnyard and outbuildings.

It’s also important to have the “same refrigeration that a million city folks now enjoy,” according to this ad for a kerosene fridge. What the what? Have you ever heard of such a thing?

ProgressiveFarmerFeb39061