




Unless you like a frothy mouthful of head, do not pour your bottle into your glass this way. I watched a patron at a pizza parlor pour his pitcher (that’s a lot of p’s!) into his pint sans tilt, and he wound up with a pint o’ foam. Nasty. And he was well into his middle years, so he should have known better.



And the award for best illustration of ale with squirrels, accordions, and ascots goes to…
Schlitz! Y’all, this ad did its job. It actually makes me wants Schlitz, despite the fact that I would never order a 4.6% ABV beer because that’s just wasting my time. My mouth tells me to rebuke the “Schlitzness” but my eyes say “Carry on, my wayward daughter.”

Seriously, tell me, doesn’t this look like more fun than a barrel of monkeys?


Note the M on Mabel’s daisy dress, a precursor to Laverne’s sweater L.

Though no longer widely distributed in the U.S., Black Label remains the official beer of Beer Frisbee, aka Beersbie–because that’s a thing.
In South Africa, they went in another direction, a decidedly non-Mabel direction. MANLY.

Doesn’t it look HEAVY? That must be the 22 oz mug.
And in Australia, it was even weirder.



Oh, there they are–in full force, ready for game day, celebrating the ol’ alma mater.
In 1979, the legal drinking age in Texas was 18, having been lowered from 21 in 1973 due to anti-war protesters, which meant every single student at the University of Texas could freely partake of ale. And some started honing their hoarding tendencies early. “Two. Cans. For Ev. Ery. Girrrrrrl…”

The blonde in the sheepskin coat has Mackenzie Phillips’s mouth. I’m just saying.

Did you ever watch her on One Day At A Time? She was the bad daughter of the divorced mom, and Valerie Bertinelli was the good one. Valerie looks AMAZING now as the judge on Food Network’s Kid’s Baking Championship. She’s so kind and encouraging. I want to hang out with her. What are we talking about again?
Aha! Drinking in 1979! And what do you suppose happened here?

Methinks a visored lady (named Virginia?) suddenly appeared on the back of his motorcycle, offering a koozie-chilled beer to the driver. Yes, Virginia, he’s flummoxed.
It’s probably for the best that it’s age 21 now. By the way, 21 is the highest minimum drinking age that exists. Here’s the MDA worldwide.

I didn’t realize 16 countries banned drinking altogether: Afghanistan, Bahrain, Bangladesh, Brunei Darussalam, Iran, Kuwait, Libya, Maldives, Mauritania, Pakistan, Qatar, Saudi Arabia, Somalia, Sudan, United Arab Emirates, and Yemen. I had no idea! Have you ever visited a country with no drinking age (like Bolivia or China) or a complete restriction?









These young men may have been in the Lone Star State, but they were swilling brown bottles of the beer that made Milwaukee famous.
Schlitz may not be your first choice for ale, but they had some great ads back in the day.

The women above look surprised, but this gal looks downright mischievous.

And this one is great as an indicator of the era.




I’ve never been as far north as Wisconsin, and my only knowledge of Milwaukee is this:

But I loved that show and wanted to visit Milwaukee to see what all the fuss was about.
By the power of old National Geographic mags, I’ve learned it’s the home of original copper kettles at Pabst’s brewhouse.

I don’t know about your neck of the woods, but in Texas, PBR specials are rampant at bars and poolhalls. It’s oft times sipped ironically in tall boy cans by those with burly hipster beards, horn-rim glasses, and cuffed skinny jeans. But who can argue with these daily specials?
$2 Lone Star, PBR & Ziegenbock
Oh, and sometimes this happens.

That defeats the purpose of keeping the ale chilled but surely it would woo all the single ladies.
However, let’s not forget it was Schlitz that made Milwaukee famous.

Below you see the smiles of execs from both Miller and Schlitz making a toast to Summerfest, an annual brouhaha of merriment, back when Carter was president.

And what could go better with Milwaukee beer than Milwaukee brats?

Such a friendly place all around!
