







It’s Stevens Twist Twill, lest ye forget. The red lion. And just in case you’re not familiar with twill, it’s a fabric with ridges. It’s the Ruffles of the material world.

You know how people these days looooove to say how important it is to “start a dialog” about things? How necessary it is for them to “start the conversation”? It makes me want to wretch, that kind of speech. So let’s just have a chit-chat about these manufacturer names, shall we? First off: Jack Tar Togs, that’s brilliant. It sounds like the mascot for a little league team. Go, Jack Tar Togs!

Hit Em Hard seems aggressive, but the list includes many manly names like Big Dad and 5 Brother (forget 5 Sister) and Stur-Dee. Sounds super reliable, right? But then others are more vexing. Pool’s is “swetpruf”? What is that about? That’s not even phonetically-spelled.

It reminds me of Farmer Jack’s advertising ploy. But he does it on PURPOSE. Or purrpuss, shall I say?

And as for Tuf-Nut? Yikes. I’ll take your word for it.

While it may sound like the name of a royal princess of Wales, Charlotte Amalie is actually the largest city of the United States Virgin Islands, located in St. Thomas. Below, you can see the celebration in Charlotte Amalie on the 50th anniversary of Transfer Day, which marked the transfer of the islands from Denmark to the United States in 1917. Last year, of course, they celebrated a full 100 years.

While an enthusiastic sailor on shore leave from the cruiser USS Newport News (and he might be smoking Newports, to boot) hurls a ball at the weighted bottles at Carnival Village, the broad donning the Faye Dunaway floppy hat seems none too thrilled to either score his hits nor score his number. She has spent all day blowing up balloons, and her cheeks are as stretched as Dizzy Gillespie’s.

Note the look of awe on the boy in the far back.


I saw this pic and immediately thought of the 1947 poem:
Hold steady to grandma, lest she fall down
Let grass stains stay clear of her three button gown
‘Twill not be flattering should she choose to go prone
Give up the ghost, and leave Grandpa alone
But what of Aunt Doris who clings to the wrist
Of my sweet Cousin Lois who dare not resist
For fear that the lips of Doris get flubbery
As she sobs while Uncle Jim hides behind shrubbery
Has he donned trousers? Hast thou the knowledge?
He only had two years at community college
He lettered in arm wrestling; his grip was quite strong
To his daughter Eleanor, the gene passed along
And now she stands confident, with nary a frown
Holding steady to grandma, lest she fall down.
Even more cliche than those drugstore Father’s Day cards referencing golf and ale consumption and handyman tools, are the ones that show Dad taking a paint roller to his bird’s egg blue brick house and painting it Pepto-Bismol pink.

Okay, so he’s actually painting a pink house blue. That makes more sense. Perhaps Mom just painted it pink a month ago for Mother’s Day, and now it’s HIS day and his color. He gets eleven months of blue, but she only gets four weeks of pink. That’s not fair.
But, really, what’s wrong with the pink? Pink houses were so coveted in the 80s, in fact, that John Cougar Mellencamp even wrote a song about it.

Here he is in the video, excitedly pumping up the cheerleader and sweat-domed, sleeveless buddy whom he had recruited to paint the basic white clapboard house behind him. All hail pink houses! And really, ain’t that America, for you and me?
The ad continues with way more paragraphs than necessary, as was the way back in the day, when people weren’t reading posts on phones and had plenty of time to sit and read a short-story-length ad on paint.

And what mid-century dad didn’t appreciate a can of SPRED Glide-On, not to be confused with Astroglide? Glidden also made a latex wall paint called SPRED Satin, for even fancier fathers.

So maybe Dad didn’t want a pink house for good reason. What do you think? A palace fit for a king? Not even for a vacation house? Sometimes less is more.





















