
Beer Always Belongs



Flipping through my festive 1949 LIFE, I noticed this ad for Puerto Rican Rum. My first thought was how I remember the texture of glasses like that on my fingers. You never see those at the department store homeware section any more. My second thought was how odd it seemed to get “something different, something gay” for your two friends, Tom and Jerry, including a personalized mug. Are they supposed to share it? What are the chances that Tom and Jerry even fell in love? And once the bickering starts, won’t this mug be the first casualty in a heated dish-breaking episode?
To me, Tom and Jerry are a cat and mouse. And I wasn’t sure which came first, the chicken or the egg. As it turns out, it was the drink, devised by British journalist Pierce Egan in the 1820s, not the cartoon debuted in 1940. Have you ever drunk a Tom & Jerry?

For research purposes, I wikipedia’d the cartoon animals, just to make sure they weren’t lovers. I was under the impression they hated each other. It said, “both characters display sadistic tendencies, in that they are equally likely to take pleasure in tormenting each other,” but that wasn’t any help. I continued to read the list of characters:
I’m pretty sure I met half these people in college at downtown dance clubs. Well, maybe not Mammy Two Shoes. Evidently, she wore layers of skirts and her face was rarely shown.

I don’t get it. So confused. Guess I”ll pour a jigger of rum and catch up on some Tom & Jerry reruns.




The First Couple of Borden’s Milk products always seemed to be arguing, as they graced the pages of LIFE magazine throughout the 1940s and 50s.

Elmer was controlling.
Elsie was passive aggressive. But, dear…
The ad continues for nearly a DOZEN paragraphs, nothing for which today’s reader would have time. The dialog eventually addresses the product of Christmas. None Such Mince Meat.

Can you imagine an ad today making reference to Cabbages and Kings? Would most readers understand a reference to the 1904 O. Henry novel, itself a reference to Lewis Carroll’s Through the Looking Glass? I shant believe it.
Not only have I never tasted None Such Mince Meat, I have never seen hide nor hair of it. The main ingredients include raisins, molasses, dried apples, beef and spices. Not what I think of when I think of pie.

And what about you? Have you ever put a forkful of this into your gullet?
Later, Elmer asks, “Didn’t they punish nagging wives in the public square?” To which Elsie responds, “What a silly idea! Who’d make the mince meat pie while the wife was in the square?” Yikes! Better make sure that eggnog is spiked for tonight’s meal.