I Don't Get It

Things That Don't Make Sense

Back To Cool July 20, 2018

The evil big-box stores have already stocked their aisles with back-to-school items, an affront to all American children, trying their durndest to enjoy the apex of global warming seasons. As a parent of a teen, my days of purchasing Elmer’s Glue and huffing markers and dull scissors are over, but we’re still expected to pony up for supplies. Evidently, $7000 in property taxes on a mighty modest home does not cover Kleenex.

To all this mid-summer school rigmarole, I at least ask the makers of supplies to look backwards for inspiration, and not to the future. This ad makes education positively dreamy.

Let’s not forget that Donny nor David would give you the time of day if you weren’t svelte. Lace stockings look gauche on thicc (yes, thicc) thighs.

But what if you’re too thin, and you need to bulk up? Simply sport a Hugh Downs jacket!

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Hugh Downs was a once-relevant broadcaster who is still kicking it at 97. Look how attractive his family is, wearing bulky red-orange. And who’s the lady fondling his son’s hood? Go back to Paris, Simone.

Maybe you’re too young and hip to wear anything from an old fuddy-duddy and his family. Maybe you’re avant garde like Pat Boone, who lives life on the cutting edge.

Dressing like Pat Boone ensures that girls think you are a liberal arts professor. And maybe they’re into that kind of thing. Remember, remember, you’re mine… Wow, he really did wear white shoes.

Speaking of white, perhaps you missed my earlier post on putting more sugar in Lisa. Here’s another misguided Sugar Information ad, advising moms to put more sugar in their teens, so they can become slovenly-dressed sugar-swinging freaks–just in time for back to school!

Turtles don’t need seat belts, y’all. They just don’t.

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8 Responses to “Back To Cool”

  1. I need some sugar so I can Watusi with the gang. The Hugh Downs gang, after whom the down jacket was named.

    Liked by 1 person

  2. Ooooo– Hugh Downs and family were such fashion plates.

    Liked by 1 person

  3. Benson Says:

    What a treasure trove of ads. Those sugar ads always crack me up. Today ads like that would get someone sued.

    Liked by 1 person

  4. Brett Says:

    Love all these — so classic! But they need to make up their mind — the kids have either gotta get slim or eat more sugar, but hard to do both.

    Liked by 1 person


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