1930s, Celebrities, Culture, Fashion, Fun, History, Nostalgia, Photography, Pics, Vintage

Joe Louis: Not A Reefer-Smoking South Side Jitterbug

LIFE July 11, 1938

Heavyweight champion Joe Louis (on the left) with his “Chicago set,” Paul Turner, manager Julian Black, William Russel, and bodyguard, Carl Nelson (seated). The spiffiness and swagger was not limited to the men.

Bing Crosby seems an odd name for a choice, no? I think we can all infer the condescending tone of this article, which seems to be patting Joe on the back for his civilized behavior and shall we say, refined, hobbies. Third prize went to his gelding, MacDonald’s Choice.

A silver cup and blue ribbon were presented to Mr. White (Edward White), a Chicago paper dealer, astride his five-gaited saddle horse, Rex Chief.