Vertical Vacations

Back in 1937, TikTok didn’t demand five hours of each day, so folks would actually sit and read a 44 page article about a foreign country in National Geographic. The folks at Nat Geo knew their fascinating photos and clever captions would wet the whistle of those with the traveling bug, so travel ads were placed in portrait style near the end of the magazine.

This first ad designated certain activities for different ages, like remodeling a colonial cottage, an easy task for a 100-year-old to tackle.

Other ads designated the means of travel, like this one for Oregon highways. Why not drive? Gas was cheap, and you were probably about to be evicted due to the high unemployment during the Depression. Hit the road, Jack!

Other ads just plain scared the tar out of you with images of Irvin Cobb’s unfortunate countenance.

Who wouldn’t want to angle or loaf or tramp in Canada? It’s where they film all the Hallmark movies. And as long as you’re already up north, might as well hop aboard a nine day Alaskan cruise, for just under $100. You might see indigenous peoples wearing blankets and holding indigenous art. They may or may not come in peace.

Alaska not your cup of tea? Well, 1937 is a great time to tour Germany. Hurry, before war breaks out. At that point, they may not offer so much Gemütlichkeit, or good cheer, for which they’re famous.

Need more neutral surroundings? Nothing like a travel ad to seduce you with the devaluation of the franc, and how much more you can buy with your boss US dollars. Think about it: reduced rail fares, no visas, no “money formalities,” no vax card. Don’t overthink it; just go.

Perhaps neither cruise, plane, nor Oregon highway tantalizes. Then all aboard the Milwaukee Road Hiawatha (fun word alert), headed toward the unspoiled Northwest.

Take in the “sea-girt” peninsula. That means surrounded by sea. Feel free to use that word later today. I can think of lots of things that the Northwest is surrounded by, especially in the inner cities. But not in 1937! So there you go, folks. Do you think any of these ads would have enticed you if you had been alive then? Which one beckons most?