Back in March of 1949, when this ad debuted, Doris Day had not reached the apex of her “girl next door” fame. She was on the second of her four marriages, and had already born her only son, Terry Melcher, who passed in 2004.
I’d be willing to bet she didn’t hold on to that 35 cent locket all these years. Day, now 96, may just reach Hope’s milestone of living 100 years. With a long legacy as an animal activist, her cinematic legacy still stands strong today.

She was quite the ham, no?
A whole buck and a half value. That is a steal. I can’t imagine what the Post Office would do if someone sent coins through the mail now.
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That does sound bulky.
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“I swan…” such a southern phrase and I never knew its derivation. Still don’t. But I digress. Doris Day was the perfect girl next door during a time when Hollywood portrayed itself as squeaky clean…the kind of clean you get from Swan Soap.
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That’s a good assessment. There wouldn’t be a Tallulah Bankhead Swan soap offer by that logic.
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She seemed like a very nice person…
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Yes.
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