Schlitz And Ribs And Pointy Collars

Tau Kappa Epsilon boys, UT 1972
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13 comments

  1. Triggered!!!!!

    SCHLITZ! “The beer that made Milwaukee famous!” That may have been their catch phrase but for those us who grew up in Hawaii in the 60s and 70s, Schlitz will always be remembered as the “The brand that acquired our local, tasty beer ‘Primo’ and then moved the company to LA and destroyed the flavor to the point where ditch water tasted better.” Never to be forgiven. Never to be forgotten.

    For an interesting story on the beer abominators, check out:
    https://beerconnoisseur.com/articles/how-milwaukees-famous-beer-became-infamous

    Liked by 1 person

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