Too Much Head

Miller023I just got another stack of old magazines, and this ad jumped out at me from a 1960 Look.

What’s right with this ad:

  • Sexy moodlight
  • Her smooth, parted hair, clipped low at the neck.
  • It rhymes. That’s pretty cool. “Put the finest label on your table.”

What’s odd with this ad:

  • He’s pouring Miller (the champagne of bottled beer) from one presumably cold glass container into another. What was wrong with the bottle? I’ve never understood that. And he’s not even tilting the pint glass to reduce that drastic amount of head. Hold it at at a 45° angle!
  • Miller is from Milwaukee. Why does this ad look so Polynesian? Is this a theme party with Mediterranean olives and French bread and Greek spit-roasted lamb?
  • I’m frightened by the menacing tiki sculpture in the background. It looks like one of those angry apple trees in The Wizard of Oz.

  • The seasonal conflict: his shirt says winter, her dress says summer.
  • His apron is too clean. Somebody had to rub that meat.
  • This is too much food for two skinny white people. In fact, the lettuce appears to be making a getaway from the salad bowl. And you know such a demure, classy woman would never dare to consume more than 4 oz of meat at a time. Perhaps that partially lit door indicates a patio party. And those half a dozen plates imply guests are coming.
  • If they are preparing for said patio party, why aren’t they arguing? You know he didn’t buy all the ingredients she asked him to pick up at the store. He should have brought a pen to cross them off the list, like she told him a million times. Perhaps her look is one of passive aggressive seething rage. He’ll get his later.
  • He knows he’ll get his later. That’s why he’s topping off his third glass already. The fact that he forgot their anniversary last weekend didn’t help matters. Keep drinking, Ted. Keep drinking.

12 thoughts on “Too Much Head”

Observation and Interpretation:

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