Sanka Makes The Fiesta

If you think the world hasn’t made great strides in being “woke” in the 83 years since this ad was printed in LIFE, you’re wrong. Instead of erasing the past, let’s shine a light on it, so that we know how far we’ve come, and continue to go. Let’s also remember to keep everything in context of its era and keep in mind that not everything that offends people was intended to belittle. As a Hispanic woman who has spent her life in Texas, I can tell you that many people DO speak with poor conjugation in broken sentences, as is par for the course when you are mastering a second language. I have heard sentences very similar to these. Before one jumps to outrage, one should try to see the big picture. Obviously, this wouldn’t fly in today’s advertising. And while I choose to grind my own beans each morning and consequently have never had Sanka, I sadly am forced to drink decaf as well. “I have sleep like the log” after evening coffee, too.