Wow, this ad campaign has got it all. The bandwagon technique; he’s running with the pack. He doesn’t care about personality; he only dates Eye Tonics. So if you’re the angel cake that’s trying to catch the eye of a dark hunk of muscle like Chuck, you better spread some fancy frosting all over you, ladies! It’s not optional; Chuck says it’s glamour homework. It’s your assignment! Remember, he’s for the filly with an even pace!
So what is this ad even selling, other than insecurity? This stylish lass, though trim and decked out in modern garb, seems to be apprehensive about her potential suitors. Probably because she has a secret. A secret that keeps her elbows close to her side, while the boys wave their arms about. She reeks.
But for a few coins, she can rate with fellows like Chuck. Thank you, ARRID!
Seems like an easy way to snag a date with boys who possess a molasses drawl. Just a swipe in your pits, and you’re done!
I Don't Get It 
What also strikes me amongst all the yikes of that time, Kerbey, is that model Chuck picked for the Seventeen magazine ad appears to be at least 37 years old.
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Good point.
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Seventeen magazine was around back then?!
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Yup.
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Does Chuck always speak Cliche or is it only when speaking to magazines. Great copy though. Like a poor man’s Marlowe.
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Yes, like complete slang. Definitely indicative of the times.
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Chuck plays on his school basketball team? What school is that? Chuck looks like he’s about 36. But. hey, I like me my Eye Tonics too! Except these days they are named Visine, Renu, Natural Tears and Night Gel.
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Ha! I think Chuck was the coach. I hope your tonics are working!
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