Have you eaten Joan of Arc brands in your neck of the woods? It must be a geographical item, as I’ve never seen such a thing.
I don’t envy grocers nowadays, trying to keep their stores clean, their employees healthy, and their shelves stocked. But the lean WWII years also challenged grocers with government rationing lists. Here, this grocer attempts to label his stock with an accurate price in points. Can you imagine?
Housewives had to be thrifty, sometimes to the point of excess.
It was important to keep a sense of humor about the whole thing, as it is today.