Here’s another “I Don’t Get It” ad from 1941, suggesting a pint of the “dark ruby ale” as a remedy for fatigue. Yes, technically, Guinness is not black or even brown, but red. The man buzz-cutting these recruits looks tired now. Is now a good time for Guinness? Should he pause in the middle of shaving heads? And speaking of head…
Bartenders are not being fussy when they insist on the double-pour. Unlike other taps, Guinness is dispensed through a five-hole disk restrictor plate. It supplies an uncommon amount of nitrogen, making the head extra-effervescent. As such, two shifts are needed: one to start the magic, and a second to finish the job. The perfect pint is said to take 119.5 seconds to pour. But who’s counting? (www.foodrepublic.com)
And did you know that Africa accounts for about 40% of Guinness’ total worldwide sales? I don’t get that statistic either.
The full ad ends with the tag: Guinness Is Good For You. Many years ago, pregnant Irish women were told to drink a glass of Guinness every day to fortify themselves and their baby. More sound advice. Sounds like it’s time for a pint!