I saw this pic today of a patron in a Texas HEB and knew that I could not keep it to myself. At first, I thought someone was hoarding foil or plastic wrap. Then I realized it was Hungry-Man frozen dinners. Dozens of them, supplemented by what appear to be frozen pizzas and some Stouffers tossed in. But the core demand here was blue cartons. All of them. The entire stock. It reminds me of the Parks and Rec scene wherein Ron Swanson demands ALL of the bacon and eggs.
Is this a Christmas gift for a home-bound relative? Is the gift of cardiac failure and diabetes the gift that keeps on giving? I myself have never eaten Hungry-Man. So my palate never knew a salisbury steak nor a meatloaf. But who could not be tempted by this chicken caressing a waffle? Are you a man or a mouse? EAT LIKE A MAN.
Does that tactic really work in this day and age, where gender is as fluid as the maple syrup on that waffle? Many men today have never changed their own oil, chopped firewood, or kilt them a bar when they was only three. More men today have eaten couscous and know how to properly say acai. But not at Hungry Man. They doubled down with their new double meat bowls because America. Chute, yeah. Try their Mexican Fiesta Enchiladas, complete with coconut-flavored pudding. If that’s not diverse, I don’t know what is.
I can’t see Millennials buying these. Why buy a $4 meal when you can buy a $7 green smoothie? So it must be older folk. Will sales plummet as years go by? All I know is there’s a giant vacancy in the frozen foods department, and a man somewhere who won’t be hungry for long.