Here’s a cool ad in my June 1919 Motor Age magazine. Note the stockings, the Mexican poncho splayed across the demure seated one’s lap, the backwards baseball cap (oh, that’s just a perspective issue), and the fact that Boko, although marketing to dealers, was reflecting women drivers nearly 100 years ago. Remember that women still couldn’t vote at that point…
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I Don't Get It 
yeah, that seat looks totally comfortable. Weird. But loving the outfits!
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It’s great for soccer moms! And soccer moms also love heels and snagproof nylons.
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Nice hats and aren’t you a soccer mom? A beautiful example of marketing, for anytime. Aren’t you curious about what became of Roko and Bailey – Drake?
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I am curious, yes. And my boy starts middle school next month, so no soccer for us any more. Too much distraction. I walked the hills of the soccer field yesterday for exercise, feeling sad that we didn’t go there anymore.
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Forward thinking all the way around, Boko! I vote for anything made of steel.
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Lots of interesting aspects here !
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