Right On The Beam

As you can see, this ad dates from Christmas 1946, when the term “Coke” was becoming part of popular jargon. The gang says this little towheaded sprite (fun fact: Coca-Cola didn’t introduce Sprite until 1961) looks just like Coke tastes. Delightful? Effervescent? All I know is, I like his hat.

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And in case you’re looking for a Coke Date, Miss Clough here is available for appointments.

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29 thoughts on “Right On The Beam”

  2. it would mean the world to me if you could share this on anything you havehttps://www.facebook.com/pages/Mikey-Lee/396530153819676 its my art page on Facebook please, thank you.

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  3. Good thing Coca-Cola: Tasted like nothing before it. Had bubbles that made it exciting. Had caffeine that revved you up and made you addicted. Because otherwise we’d never have heard of it. It’s early ad campaigns sucked, Kerbey! That little cap-head Sprite will be giving me nightmares tonight. Just saying. And Benson, I think you left your straw on your last Coke date, pal.

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      2. Okay. After I shut this down, I’m gonna go in my bedroom and get right on the beam. Nope, that won’t work. Hmmm. Oh, I just found out it means “proceeding well.” Like that has anything to do w/ Coke. What if you’re drinking Coke and Jim Beam? Is that double Beam?

        Okay, this should be contextually accurate: “This piece of flash fiction is right on the beam. I should be done by midnight.”

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      4. Brilliant! High Beam. When served, you can’t say, “Hi, High Beam.” You have to say, “Well, hellloooo, High Beam.”

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    1. I cannot believe there is a cokedate site to match up singles. Crazy! Now, I have to tell you I am an expiration Nazi. I even have a post rant about it:

      https://sanceau.com/2013/03/21/choosy-coots-choose-roquefort/

      So I turn my soda bottles over and check them before I take their tops off. That sounded weird. It’s hard to do that on the DL at people’s houses; they always wonder what I’m doing. I want to tell them, “This soda expired in June 2012! Why didn’t you drink it? Are you taking Benadryl from 1998? Do you want to die early????”

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      1. old pop is just plain nasty, agreed. I’m not so much a Nazi as food will turn pink or smelly to let you know it’s not safe to eat. Though I was sick all day a few months back for eating leftover chicken that I should not have 😦 Being a Nazi would’ve saved me that day.

        I love that folks serve you soda in bottles. It’s all cans here in the Midwest.

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      2. Oh, I meant plastic bottles. But there are a lot of places that sell bottles, too–mostly barbeque joints. But then you don’t get a refill!

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  7. I’m in a mixed marriage — I like Coke and my wife prefers Pepsi. We each have a shelf in the dining room to display our respective collectibles and memorabilia. The Pepsi stuff is pretty lame, just like the drink itself.

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    1. Amen to that. I have Coke knick-knacks on our shelves as well. The artwork makes me happy. I’m sorry that your wife has to be so wrong. You would think that the simple act of looking at both of your collectibles would bring her some level of clarity. Your Coke is clearly superior. Perhaps someone brainwashed her in childhood? I remember thinking the Michael Jackson Pepsi commercial was neat (minus the 3rd degree burns), but then my mouth decided it could not enjoy Pepsi. How can we all be so different?

      Just yesterday, we went for BBQ and all they had was Pepsi. The waitresses always ask, “Is Pepsi okay?” and I always answer, “Um, no. Is fake money okay? I’ll take an iced tea.”

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  8. I’m so glad we’ve switched to subliminal advertising. Much more subtle than, “I’m one of your crowd.” Imagine that line in a Bela Lugosi voice for funsies.

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  10. Pingback: Two Of My Favorite Things: Christmas And Coca-Cola | I Don't Get It

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