1950s, Advertising, Art, Culture, Fun, History, Nostalgia, Vintage

“Mate-Bait” Specials, Barefoot Daisy Mae, And A Racist Rastus

1951
1951

lifenov5-51-004

While everyone in this ad is speaking in a presumably Southern dialect, the only one most people will find offensive is Rastus, the man with the chef’s hat. Evidently Rastus has been used as a generic, derogatory, name for black men circa 1880, when the first Uncle Remus book included a Black deacon named “Brer Rastus.” I’ve never heard the term in my life, and I can’t imagine anyone uses it nowadays.

And while Daisy Mae in the above ad refers to “vity-mins,” the ad from a few decades prior uses “vitamines” in a much more offensive manner, portraying Rastus as not only poor in grammar, but entirely ignorant.

wikipedia
wikipedia

It’s hard to ever imagine this cringe-worthy ad ever existed. Granted, Rastus was as made-up as the Swedish Chef, who was also mocked for his impaired speech. But he didn’t represent an entire race, and he wasn’t made to look like an uneducated fool.

http://cherylstrayedisaliar.blogspot.com/
http://cherylstrayedisaliar.blogspot.com/

And while we can all agree that modern marketing should not include offensive racist stereotypes, what do you think of this?

http://atlantablackstar.com/
http://atlantablackstar.com/

It seems that a Canadian Inuit woman in 2009 asserted the product name insulted her heritage, as Inuits are often called Eskimos. I don’t know, folks. I can’t get on board with this one. I don’t see anything derogatory about this cute little Eskimo. Who better to sell a frosty treat?