Back in 1947, folks weren’t meeting up at Starbucks for $6 coffees. They were meeting at diners for nickel Cokes. Never coined Sprite nor Big Red nor Fanta Dates, this ad hyphenates it as “Coke-Dates.” No gal worth her salt would show up to sip soda in a t-shirt and jeans. Perish the thought! So Joan Miller made this fantubulous dress of men and women, gussied up in hats and suits, drinking Cokes themselves. Add a ruffled collar, and voila! Coke-Date material. Literally.
But it wasn’t just ensembles that needed vetting for dates of Coke. No, siree, Bob. You needed bonafide Coke-worthy shoes as well. And what better to marry that fizz than with leather moccasins, in five gay colors? You could get the traction you needed on asbestos-infused linoleum flooring. After all, you don’t want to spill the very drink for which you came.
The boys were home, Hitler was dead, and all was well on the western front. Time for snazzy frocks and fizzy drinks. Time to celebrate!
I Don't Get It 
A Coke and a smile. I wonder if they made those shoes in men’s sizes?
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I guess men can wear whatever they want on their torsos and their tootsies. Freedom!
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The ladies enjoying an office lunch…something that would have been very rare in pre-war US. What? Women in the workplace? Harrumph.
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Well, it looks better than riveting, that’s for sure. I bet three women in one workplace was hard to find.
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That material has a very Latina look about it. I wonder if that was intentional?
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I wonder. Later in that same issue of 17, there is a jacket that literally says La chaqueta above it.
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Interesting!
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I would be sitting alone sipping my Pepsi, Kerbey.
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That paints a sad picture on two fronts.
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This is so funny! Thanks for sharing! 🥤
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