Before we lived in a culture where some believed that asking your child to sit in Santa’s lap was a violation of personal rights, kids would line up at department stores to sit in the lap of jolly old Saint Nick and tell him what they wanted for Christmas, without having parents looming within earshot. The little boy in this Plymouth ad definitely has his dad’s back.
Let’s keep in mind that Coca-Cola had only decided what the now-iconic Santa should look like back in 1933, so tweaks were still being made. This Santa hat looks more like a jester cap. How fun is that squiggle of a holly detail?
Next, we have a very basic Santa rendering. He looks like might be about to sneeze, but he’s pointing to the gift of Leica, which should be at the top of your list.
Lastly, we have a rotund and active Santa (no sitting for him!). Fluffy beard? Check! Rosy cheeks? Check! Proper hat? Check! He appears to be unveiling a new fleet of trains.
So if you grew up watching Santa animation and cartoons…
…and got older and decided it was impossible for him to travel from chimney to chimney…
…just know that some of us still believe.