If I were a few decades older, had a poodle dog blue-tint permanent, cats-eye glasses, and support hose, I would jump up and yell, “Bingo!” because this font is hideous. By golly, this font is downright repellent, like a Gwyneth Paltrow quote or Kevin Smith himself.
Indeed, the letters themselves appear to be wearing bellbottoms, or be suffering from pedal edema. As close as I can find, it looks like the Karloff Negative font, but my research was minimal. It would make sense, however, as Borlis Karloff was known for his horror movie roles, and this is horrific. Gee, this font looks horrific.
The 1971 catalog itself however, is the bomb. The cat’s meow. The bee’s knees.
Who can resist the poor man’s James Garner, wearing his not-a-wedding-ring and sporting a polyester/rayon blend? Do you see that “brown stripe” sample? That is legit cloth. I’m touching it. It has the feel of a fine silk blend.
Yep, this catalog, preserved for four decades in a midwest basement, is in excellent condition, with a crisp mint green envelope inside.All you had to do was affix a SIX CENT stamp, until May of that year, when they jumped up to an atrocious eight cents. You, too, could order tailored clothing.
Prior to the convenience of online shopping, all you had to do was pick your fabric, have your wife measure you, and send in your check. Easy-peasy, right?
To complete the look, black Roy Orbison-inspired prescription sunglasses are suggested. P.S. Roy Orbison was not blind.
Not only is the font ugly their choice of colors is hideous as well. I find it hard to read. In the 70’s the thing I bought at Sears was tools. Oh and a car battery,once. Seeing this ad reminds me that it was the right decision.
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Yes, it is hard to read. I hope they didn’t put this font on the car battery.
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I think it was Comic Sans.
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You made me choke on my coffee. 🙂
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I didn’t forget to order my school clothes did I? It’s September and this catalog is giving me flashbacks, which cannot be confused with a hot flash. 😉
The last set of pictures looks like my father-in-law back in the day . . . zoiks.
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You’re father-in-law was clearly a man of style and distinction. The catalog came with that measuring tape she’s using, too!
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What I want to know, are the fabric and measuring tape the precursor to the scratch and sniff samples? If yes, how on earth did they make that leap!?!
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You have your thinking cap on today. This might be the case. I only wish these samples smelled of pizza and lemonade, as in days of yore.
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this is awesome, Kerbey. My first thought on seeing the font was American Hustle.
Those are gosh-awful suits, but surely we’ll say the same thing about today’s fashions in a decade or so.
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Well, the short tapered men’s suits right now already look like they outgrew them. Dang, I really should see American Hustle, shouldn’t I?
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yes!
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American Hustle was a great film. I don’t know how they convinced the cast to wear those outfits. The costumes might have been inspired by Sears of yesteryear. . .
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The early ’70s had a look, didn’t they? The font, the glasses, the clothes. Do we have a look now? I don’t think so, but we didn’t know we had one then.
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I wonder that, too. I can definitely see what went wrong in the 90s, but when I look at 2000-2010, what was odd there? Maybe WordPress will be like MySpace in ten years, and Conan O’Brien, in his 60s, will mock it. Maybe it will be big bums like Rhianna and the Kardashians…
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Far out, man.
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That font looks like it’s from a 1971 album cover for Herp Albert and the Tiajuana Brass, or maybe Trini Lopez. My father had them both, Kerbey. I think the one with the font was “Whipped Cream and Other Delights.”
Roy Orbison’s glasses were too cool for school. Buddy Holly had ’em, too, don’t forget. And then came Elvis Costello, who had to wear them or else he couldn’t name his album “My Aim Is True.”
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At least Buddy Holly’s weren’t tinted. It’s not cool for a 22 yr old man to need glasses. Our bodies should be designed better than that.
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But they often aren’t, Kerbey. Maybe the specs were for decorative purposes?
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